Consumers’ Adoption of Mobile Payment: Comparison between China and Malaysia

Abstract

Mobile payment services has emerged as one of the prominent transaction payment methods. China is leading in mobile payment globally while mobile payment in Malaysia still in its infancy. This paper compares the factors in adoption of mobile payment among consumers’ in Zuhai, China and Kuala Lumpur, Malaysia. The factors included in the study were perceived usefulness, perceived ease of use, subjective norms and perceived security risk. A cross-sectional, descriptive study was undertaken on 96 smartphone users from China and 51 users from Malaysia. Inferential statistics Mann-Whitney U test was applied to compare between study variables. Spearman’s ho correlation was used to identify the association between the study variables and behavioral intention to adopt mobile payment services. The study found significant different between users’ perception on subjective norms and perceived security risk in these two city. There was no significant different for perceived usefulness and perceived ease of use between users in Zuhai and Kuala Lumpur. Significant negative linear correlations between perceived security risk and behavioral intention, and significant positive correlations between perceived usefulness, perceived ease of use and subjective norms and behavioral intention were observed from the study. The findings of this study indicate that the consumers in Kuala Lumpur have higher concern on mobile payment services security and greater social influences to adopt mobile payments.

The Effect of Covid-19 on Consumers’ Payment Behaviour: Integration of the Theory of Planned Behaviour and the Health Belief Model

“…The opinions and recommendations of peers, siblings, and colleagues influence their decisions during this period. Similar findings are shown in studies such as Chuah et al (2019). Furthermore, the findings demonstrate that the health belief model significantly predicted the intention to adopt cashless payment with the influence of the COVID-19 crisis.…”

“…Sentosa and Nik Mat (2012) show that social norms directly affect consumers' intention on online shopping. Chuah et al (2019) also find that the consumer's intention to adopt mobile payment services is positively impacted by social norms, where they are highly influenced by peers, siblings, and colleagues. In the context of this study, when the most important people, such as family members and close friends, believe that adopting cashless payment is a wise decision, the intention to use it increases.…”

“…Attitude, social norms, and perceived behavioural control are the three factors that drive people's intentions. Chuah et al (2019) reveal that Malaysian consumers have a high intention to adopt mobile payments, as it is still a relatively new payment method in Malaysia.…”

“…This may be due to the low financial knowledge among Malaysians (Financial Education Network, 2019). Security risk is the main concern in using cashless payment methods like mobile payments (Chuah et al, 2019). People are skeptical about the privacy and cybersecurity of the payment systems on the market.…”

“…Studies on the intention to use technology have been repeatedly documented with different theories and approaches from diverse disciplines. Many studies have been done to examine the use and preference of electronic banking and payment system from different perspectives (Friadi et al, 2018;Chuah et al, 2019;Adepoju & Adeniji, 2020). Meanwhile, the relevant studies for the period of the COVID-19 crisis only focused on the user technology acceptance model (Saraswati et al, 2021;Yang et al, 2021).…”