Consumers' activism: the cottage cheese boycott

Hendel, Igal; Lach, Saul; Spiegel, Yossi

doi:10.1111/1756-2171.12212

Cited by 53 publications

(32 citation statements)

References 46 publications

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“…Steinert‐Threlkeld, Mocanu, Vespignani, and Fowler () showed that the content of Twitter messages was associated with subsequent protests in the Middle East and North Africa countries during the Arab Spring. Hendel, Lach, and Spiegel () provided a detailed case study of a successful consumer boycott organized on Facebook…”

Section: Introductionmentioning

confidence: 99%

Social Media and Protest Participation: Evidence From Russia

Ениколопов

Makarin

Petrova

2020

ECTA

243

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Do new communication technologies, such as social media, alleviate the collective action problem? This paper provides evidence that penetration of VK, the dominant Russian online social network, led to more protest activity during a wave of protests in Russia in 2011. As a source of exogenous variation in network penetration, we use the information on the city of origin of the students who studied with the founder of VK, controlling for the city of origin of the students who studied at the same university several years earlier or later. We find that a 10% increase in VK penetration increased the probability of a protest by 4.6% and the number of protesters by 19%. Additional results suggest that social media induced protest activity by reducing the costs of coordination rather than by spreading information critical of the government. We observe that VK penetration increased pro‐governmental support, with no evidence of increased polarization. We also find that cities with higher fractionalization of network users between VK and Facebook experienced fewer protests, and the effect of VK on protests exhibits threshold behavior.

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Section: Introductionmentioning

confidence: 99%

Social Media and Protest Participation: Evidence From Russia

Ениколопов

Makarin

Petrova

2020

ECTA

243

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“…This pressure may be exerted by consumers (e.g. Baron, 2011;Hendel, Lach and Spiegel, 2017). It may also arise from inside the firm.…”

Section: Introductionmentioning

confidence: 99%

Escaping social pressure: Fixed-term contracts in multi-establishment firms

Bassanini

Caroli

Fontaine

et al. 2021

Journal of Economic Behavior & Organization

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We investigate the impact of local social pressure against dismissals on the choice of employment contracts made by firms using French linked employer-employee data. Taking into account the potential endogeneity of plant location, we show that establishments located closer to headquarters have higher shares of fixed-term contracts in hiring than those located further away whenever firms' headquarters are located in self-centred communities. We also show that this relationship is driven by firms that are highly visible in the community of the headquarters and whose CEOs not only work but also live there. In contrast, we find no such evidence for firms with headquarters located in outwardlooking communities. We show that these findings can only be explained by local social pressure. When the local community at the firm's headquarters is self-centred, CEOs are under pressure to avoid dismissing workers close to headquarters. By adding to the adjustment costs associated with permanent contracts, this creates an incentive for CEOs to rely more on fixed-term contracts, in an attempt to escape social pressure.

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“…Maxwell et al, 2000), or sacrifice profits as a response to consumer activism (e.g. Hendel et al, 2017). 4 However, anecdotally it seems that the strategic incentives to self-regulate can vary across firms.…”

Section: Introductionmentioning

confidence: 99%

Follow the money: Online piracy and self-regulation in the advertising industry

Batikas

Claussen

Peukert

2019

International Journal of Industrial Organization

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In this paper, we study the effects of a self-regulatory effort, orchestrated by the European Commission, that aims to reduce advertising revenues for publishers of copyright infringing content. Historical data lets us follow how the third-party advertising and tracking services associated with a large number of piracy websites and a corresponding set of legitimate "placebo" websites change after the agreement to self-regulate went in place. We find that larger EU-based advertisers comply with the initiative and reduce their connections with piracy websites. We do not find reductions for other non-advertising services that track consumers, which has potentially important implications for the efficiency of targeted advertising.

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Consumers' activism: the cottage cheese boycott

Cited by 53 publications

References 46 publications

Social Media and Protest Participation: Evidence From Russia

Social Media and Protest Participation: Evidence From Russia

Escaping social pressure: Fixed-term contracts in multi-establishment firms

Follow the money: Online piracy and self-regulation in the advertising industry

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