Consumers’ Acceptability of Local Rice Brands in Nigeria. Which Marketing Functions Really Matter?

Obih, Uchenna; Baiyegunhi, Lloyd J. S.

doi:10.17306/j.jard.2018.00412

Cited by 5 publications

(5 citation statements)

References 18 publications

(20 reference statements)

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“…In Malaysia, Abdul Latiff and Ayob (2017), identified consumers' knowledge, perception and attitude as factors influencing consumers' preference and attributed the situation to limited awareness or knowledge on domestic rice availability, and the quality characteristics. Also, in south east Nigeria Iweka & Ederewhevbe (2018) reported that, perceived quality of local rice influences consumers' preference while Obih & Baiyegunhi (2018), in accessing consumers' acceptability of local rice brands in Nigeria, lamented that, Nigeria has become Africa's largest rice importing country due to poor quality of locally produced rice. Okeke, Iheanacho & Obasi (2015) stated that rice attributes such as colour, appearance, taste, stickiness after cooking, cleanliness, swelling capacity, availability and grain shape could trigger consumers' preference for it.…”

Section: Introductionmentioning

confidence: 99%

“…The Akwa Ibom state government in 2019 announced that 10,000 of 50kg bags of the Faro-52 type long-grain rice were ready for the market with a view to reducing the price of imported rice. Despite huge investments of over USD 1.65 billion made by the Nigerian government and private sectors in rice processing over the last six years with dramatic improvements in the quality of local rice brands, the consumers' preference for imported rice brands persists (Obih & Baiyegunhi, 2018). The study examined how consumers in Akwa Ibom State perceive the locally produced rice in the state and the level of local rice acceptability by the consumers.…”

Section: Introductionmentioning

confidence: 99%

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Consumers’ Perception and acceptability of Nigerian rice in Akwa Ibom State, Nigeria

Ekanem¹,

Umoh²,

Bassey³

2020

jae

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The study assessed farmers’ awareness and adoption of maize production technologies in Punjab Province, Pakistan. A simple random sampling technique was used to collect data from 120 farmers in the study area through personal interview using a structured interview schedule. The study found that 48.3% of the respondents had obtained information about agricultural practices from extension agents and that 65% of the respondents regularly visited the agricultural extension department. Furthermore, 62.5% of the respondents had a high awareness about improved maize cultivation practices and 53% had already adopted the techniques. Farmers who visited the agricultural extension department had a higher awareness and were more likely to adopt improved maize cultivation practices compared with farmers who did not visit the agricultural extension department. Farmers’ education level, cultivated area, and whether they visited the extension department were the key determinants of adoption of new technologies. Government policies in the province should aim to improve methods of extension delivery for the implementation of effective farming practices in small-scale farming systems. Key words: Awareness, adoption, farmers, agricultural extension, maize, Pakistan.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Consumers’ Perception and acceptability of Nigerian rice in Akwa Ibom State, Nigeria

Ekanem¹,

Umoh²,

Bassey³

2020

jae

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“…Rice is an important crop that has allured several studies in Nigeria. Some studies had focused on adoption of improved rice variety (Awotide et al, 2013); consumption and marketing of rice ( Obih & Baiyegunhi 2018) whilst others focused on resource use efficiency (Goni et al, 2007;Ogundari, 2008) and technical efficiency (Ogundele & Okoruwa, 2006). A review of studies related to agricultural producers' efficiency shows there is a large body of literature dealing with farm level technical efficiency.…”

Section: Introductionmentioning

confidence: 99%

Estimating financing gaps in rice production in southwestern Nigeria

Ojo¹,

Ogundeji²,

Babu³

et al. 2019

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This study analyzed the financing gaps relative to production frontier of rice farmers in Southwestern Nigeria. A multistage sampling technique was used to collect cross sectional data from 360 rice farmers selected from three States in the region. A Cobb-Douglas stochastic frontier and an adapted form of Harrod-Domar (HD) Growth model was employed to determine the financing gap required for the farmers to be at the frontier level. The empirical results of the frontier model show that quantity of labour, quantity of rice as planting material and herbicides were statistically significant in explaining the variations in the efficiency of rice production in Nigeria. However, age, gender, farming experience, household size, access to credit, access to information, adoption of improved variety and location of rice farmers as sources of technical inefficiencies. As revealed by the result of the HD growth model, the average amount of credit per season that farmers had access to was, ₦38,630.56 while the mean financing in the form of credit required to produce at the frontier level was ₦193,626.50, showing a financing shortfall of about 80%. As unravelled by the result of the study, it can thus be concluded that technical efficiency of rice farmers can be improved by ameliorating access to timely credit and agricultural information for improving rice productivity. These findings suggest that filling the financing gap of smallholder rice farmers will improve rice productivity in Nigeria. The study, therefore, recommends that strengthening the existing technology by building farmers' capacity on farm management practices would be surest means of improving rice productivity growth in Nigeria. This would not only contribute to the intensification of rice production in Nigeria to meet its increasing rice demand, but also improve rice farmers' productivity and their households' incomes.

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“…Rice is an important crop that has allured several studies in Nigeria. Some studies had focused on adoption of improved rice variety (Awotide et al 2013); consumption and marketing of rice (Obih and Baiyegunhi 2018) whilst others focused on resource use efficiency (Goni et al 2007;Ogundari 2008) and technical efficiency (Ogundele and Okoruwa 2006). A review of studies related to agricultural producers' efficiency shows there is a large body of literature dealing with farm-level technical efficiency.…”

mentioning

confidence: 99%

Estimating financing gaps in rice production in Southwestern Nigeria

Ojo

Ogundeji

Babu

et al. 2020

Economic Structures

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Rice is one of the most valuable cereal crops cultivated and consumed all over the world. It is a staple food in several African counties, Nigeria as an example and constitutes a large portion of the diet on a regular basis (Lu et al. 2018). Rice is cultivated in mostly all agro-ecological zones in Nigeria but on a relatively small scale. As asserted by FAO (2015), Nigeria is the continent's leading consumer of rice, one of the largest producers of rice in Africa and simultaneously one of the largest rice importers in the world. Rice is an important food security crop, it is an essential cash crop for it is AbstractThis study analysed the financing gaps relative to production frontier of rice farmers in Southwestern Nigeria. A multistage sampling technique was used to collect crosssectional data from 360 rice farmers selected from three states in the region. A Cobb-Douglas stochastic frontier and an adapted form of Harrod-Domar (HD) growth model was employed to determine the financing gap required the farmers to be at the frontier level. The empirical results of the frontier model show that quantity of labour, quantity of rice as planting material and herbicides were statistically significant in explaining the variations in the efficiency of rice production in Nigeria. However, age, gender, farming experience, household size, access to credit, access to information, adoption of improved variety and location of rice farmers as sources of technical inefficiencies. As revealed by the result of the HD growth model, the average amount of credit per season that farmers had access to was, 38,630.56 naira (₦) while the mean financing in the form of credit required to produce at the frontier level was ₦193,626.50, showing a financing shortfall of about 80%. As unravelled by the result of the study, it can thus be concluded that technical efficiency of rice farmers can be improved by ameliorating access to timely credit and agricultural information for improving rice productivity. These findings suggest that filling the financing gap of smallholder rice farmers will improve rice productivity in Nigeria. The study, therefore, recommends that strengthening the existing technology by building farmers' capacity on farm management practices would be the surest means of improving rice productivity growth in Nigeria. This would not only contribute to the intensification of rice production in Nigeria to meet its increasing rice demand, but also improve rice farmers' productivity and their households' incomes.

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Consumers’ Acceptability of Local Rice Brands in Nigeria. Which Marketing Functions Really Matter?

Cited by 5 publications

References 18 publications

Consumers’ Perception and acceptability of Nigerian rice in Akwa Ibom State, Nigeria

Consumers’ Perception and acceptability of Nigerian rice in Akwa Ibom State, Nigeria

Estimating financing gaps in rice production in southwestern Nigeria

Estimating financing gaps in rice production in Southwestern Nigeria

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