Consumer World‐Mindedness

Abstract

As geographic distances shrink with advances in communications technology, the Internet, the spread of global media, and increased international travel, consumers become aware of and exposed to products, customs, and life‐styles in other cultures and countries. They may also develop international social networks communicating with other people across the world. As a result, rather than having ethnocentric attitudes, more consumers are becoming open to and interested in consumer products, services, and ideas from other cultures and parts of the world. This has tended to result in greater availability of and preference for foreign products and brands in retail stores, including grocery stores and supermarkets.

Motivations toward Electronic Word-of-Mouth Sending Behavior Regarding Restaurant Experiences in the Millennial Generation

“…EWOM writing and sending behavior plays a significant role in facilitating the dissemination of post-purchase experiences by posting reviews, comments, photos, and videos on various digital channels [52]. This phenomenon goes beyond the simple sharing or contribution of product experiences by consumers, as it also allows them to reach global audiences with similar interests, eliminating geographical and temporal restrictions [53,54]. This is because consumers have the convenience of sharing their shopping experiences and thoughts at the time and place that is most convenient for them [55].…”