Consumer vulnerability in the context of direct-to-consumer prescription drug

Chiang, Kuan-Pin; Jackson, Anita

doi:10.1179/2047971912y.0000000009

Cited by 5 publications

(3 citation statements)

References 22 publications

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“…This creates financial burdens for individuals and opportunity costs to society, and threatens the sustainability of the healthcare system. Direct-to-consumer advertising, which is more persuasive than informative,27 may undermine patient autonomy, especially for vulnerable people with health concerns or lower health literacy 2829…”

Section: Why Drug Promotion Is An Urgent Problemmentioning

confidence: 99%

Ethical drug marketing criteria for the 21st century

Parker

Williams

Bero

2018

BMJ

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Section: Why Drug Promotion Is An Urgent Problemmentioning

confidence: 99%

Ethical drug marketing criteria for the 21st century

Parker

Williams

Bero

2018

BMJ

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“…Consumers of IVF are deemed to experience vulnerability as they relinquish control to this service, including their destiny of conceiving a child. Thus, these consumers are highly fragile and susceptible (Chiang and Jackson, 2012), meaning that their well-being is at risk (Johns and Davey, 2019). In the IVF context, consumers’ desire to conceive a child can hinder their ability to effectively navigate the marketplace.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Vulnerability in in-vitro fertilisation transformative services: an interplay of individual and institutional factors

Robertson

Tsarenko

Polonsky

et al. 2021

JSM

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Purpose The purpose of this paper is to empirically examine the factors driving and mitigating the experienced vulnerabilities of women undergoing the transformative service of in-vitro fertilisation (IVF), and how this influences women’s evaluations and intentions. Design/methodology/approach The conceptual framework was tested using quantitative data collected via an online survey of Australian women who have undergone IVF treatment. Hayes’ PROCESS macro was used to analyse the data. Findings The results indicate that women’s persistent goal-striving alongside their perceived personal sacrifices influence the association between their need for parenthood and their experienced vulnerability. Institutional factors such as IVF clinic technical and interpersonal quality influence these consumers’ IVF experience evaluations and word-of-mouth (WoM) intentions. Research limitations/implications This study’s results are limited to women who are undergoing IVF treatment. Further empirical work is needed to deepen the understanding of the role played by partners and other family members in women’s IVF experiences. Practical implications IVF clinics can reduce women’s experienced vulnerability by encouraging women who have a good probability of succeeding to persist in the pursuit of the goal of conceiving a child via IVF. This can be achieved by enabling and empowering them so that they give themselves the best chance during treatment, thus facilitating their control. Managing the expectations of those women with a lower probability of success is also recommended. The importance of the technical and interpersonal quality delivered by IVF clinics in influencing the positive evaluations and behavioural intentions of women experiencing vulnerabilities is further highlighted. Originality/value This study contributes to the transformative service research literature by: examining the IVF transformative experience, which has been largely overlooked; focussing on the intersection of transformative services and consumers experiencing vulnerability, which is an emerging research area; and testing a framework quantitatively that intermingles individual and institutional factors as antecedents and consequences of consumers’ experienced vulnerabilities, advancing the existing conceptual and qualitative work.

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“…It is believed that perceived behavioral control reflects both prior experience and expected obstacles and repercussions. In addition, and based on the findings of [74], people's conduct is heavily influenced by their belief in their abilities. When activities are regarded as difficult, or performance obstacles exist, perceived behavioral control becomes essential.…”

Section: Theory Of Planned Behaviormentioning

confidence: 99%

Consumer Ethnocentrism and Country of Origin: Effects on Online Consumer Purchase Behavior in Times of a Pandemic

2021

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Electronic commerce has shown exponential growth over the past decade, but the impact of COVID-19 has exceeded all expectations. Based on the theory of planned behavior, this paper aims to investigate the relationship between consumer ethnocentrism and internet purchase behavior in times of pandemics. Data was collected from 294 online purchasers, and the analysis was conducted utilizing a Partial Least Squares Structural Equation Modeling approach. The results indicate no significant impact on the relationship between the planned online purchase behavior and the country of origin when consumers face a health crisis. Additionally, the outcomes show that attitude toward online shopping positively affects online purchase behavior.

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Consumer vulnerability in the context of direct-to-consumer prescription drug

Cited by 5 publications

References 22 publications

Ethical drug marketing criteria for the 21st century

Ethical drug marketing criteria for the 21st century

Vulnerability in in-vitro fertilisation transformative services: an interplay of individual and institutional factors

Consumer Ethnocentrism and Country of Origin: Effects on Online Consumer Purchase Behavior in Times of a Pandemic

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