Consumer values, motivation and purchase intention for luxury goods

Nwankwo, Sonny; Hamelin, Nicolas; Khaled, Meryem

doi:10.1016/j.jretconser.2014.05.003

Cited by 161 publications

(118 citation statements)

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“…The influence of religion and consumer behavior, as well as consumer intention has been validated in various studies (59)(60)(61)(62). Islam is a practical religion which has received increasing importance in today's global economy.…”

Section: Religiosity Consciousness In Consumer Behaviourmentioning

confidence: 99%

Assessment of Consumers’ Religiosity Consciousness of Malaysian Green Personal Care Products

Mohammad¹,

Baharun²

2018

IJET

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Local green products are still very new for Malaysian businesses; therefore, there are only few studies that focus on consumer' purchase intention of green products. Green products are made from extracts of herbs as the main ingredient, and as such Muslim consumers have a high tendency to buy them because of their green content. Although studies have recognized religiosity consciousness as an important factor that affects the Muslims' behaviour, there is less information about its effect on the consumers' decision in buying green products. The objective of this study is to investigate the relative importance of religiosity consciousness on purchase intention of green products as religiosity consciousness has not yet been extensively investigated in explaining the consumers' intention and behaviour towards buying green products. A self-administered survey was conducted in the form of a mall intercept with 250 female consumers. This study contributes to the improvement of our understanding of consumers' green decision making and the relevant marketing strategy for the local companies in the market. Surprisingly, the results shows insignificant relationships. The finding provides evidence that consumers' buying decision of green products is not influenced by religiosity consciousness. This article also includes discussion of theoretical and management implications.

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Section: Religiosity Consciousness In Consumer Behaviourmentioning

confidence: 99%

Assessment of Consumers’ Religiosity Consciousness of Malaysian Green Personal Care Products

Mohammad¹,

Baharun²

2018

IJET

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“…In recent years the reason why people buy luxury products, value-based luxury perceptions and the basic incentive factors are emphasized in studies when explaining luxury concept (Nwankwo et al, 2014;Shukla, 2012;Shukla & Purani, 2012;Hennigs et al, 2012;Li et al, 2012;Souiden et al, 2011: Sun, 2011Tynan et al, 2010;Berthon et al, 2009;Vigneron & Johnson, 2004;Vickers & Renand, 2003). The dimensions of luxury value stand as functional, experimental, symbolic, financial, individual, social, and utilitarian in the aforementioned studies.…”

Section: The Concept Of Luxurymentioning

confidence: 99%

“…The things that are seen as luxury today may be seen as a need in the future by the change of the meaning of luxury according to time period and place Nwankwo et al, 2014). Therefore, it is extremely important to develop an integrative understanding by considering subjective and multidimensional structure of luxury term (Wiedmann et al, 2007).…”

Section: Introductionmentioning

confidence: 99%

Examination of the Relationship between Luxury Value Perception and Shopping Motivations: Turkey Sample

Kurnaz¹

2017

IJMS

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It was aimed to reveal the effects of financial, functional, individual and social value perceptions on hedonic and utilitarian shopping motivations within this study. In this direction, a questionnaire was conducted to people over the age of 18 in cities representing 12 regions of Turkey and 2857 questionnaires were put into consideration in total. Confirmatory factor analysis and structural equation modelling (SEM) were applied to data. According to findings it was identified that the luxury value perception has influence over hedonic and utilitarian motivations. The individual value dimension of luxury perception has the highest effect on hedonic motivations and social, financial and functional value dimensions follow it respectively. And the relative effect of functional luxury value perception also has the highest effect on utilitarian motivations and the financial, individual and social values follow respectively. It was found that, while all these perception's effects have positive impacts, only the social value perception has a negative impact on utilitarian motivations.

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“…Studies outside of hospitality and tourism also explore what drives customer choice in purchase decisions (Jalalkamali, Nikbin, Hsu, & Chen, 2010;Nwankwo, Hamelin, & Khaled, 2014). As there are no studies that examine choice motivation in dude-ranch vacations, the primary objective of this study is to determine the main driving factors behind customers' purchasing decisions on a guest ranch.…”

Section: Introductionmentioning

confidence: 99%