Consumer usage behavior of internet-based services (IBS) in Pakistan during COVID-19 crisis from the perspective of technology acceptance model

Ishfaq, Nasir; Huang, Mengxing

doi:10.1007/s11356-021-15868-1

Cited by 16 publications

(20 citation statements)

References 42 publications

(98 reference statements)

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“…The main point of TAM is that usefulness and the ease of use perceived by consumers are linked to consumers' attitudes toward using new technology. Furthermore, the consumers' attitudes toward using new technology are critical to the use of new technology [19,20]. Past studies have proposed several modifications that were considered essential to improve the predictive power of the technology acceptance model [21,22].…”

Section: Theoretical Foundation: Technology Acceptance Modelmentioning

confidence: 99%

An Empirical Evaluation of Customers’ Adoption of Drone Food Delivery Services: An Extended Technology Acceptance Model

Waris¹,

Ali

Nayyar

et al. 2022

Sustainability

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A single technological advancement in the business sector tremendously changed customers’ lifestyles and consumption behavior. Drone technology is one of the main revolutions that increase business efficiency at a lower cost. However, the acceptance of emerging technologies is not rapid in developing markets. Therefore, this study aims to evaluate customers’ adoption of drone technology in the context of food delivery services. This study has used an extended technology acceptance model (TAM) to assess customers’ behavior. Product processing innovativeness, information processing innovativeness, and subjective norms have been added as additional constructs into TAM. The data of 354 customers from five different cities of Pakistan have been collected and analyzed through partial least square structural equation modeling (PLS-SEM). The results of the study revealed that all proposed hypotheses, except the positive influence of perceived ease of use on perceived usefulness, were accepted. Further, the results depict that perceived usefulness, subjective norms, and attitude were the major predictors of customers’ adoption of drone food delivery services. In addition to this, customers’ word of mouth has a greater influence and reach than other forms of marketing communication. Therefore, practitioners and marketers may consider hosting competition programs to experiment with drone food delivery systems to enhance the acceptance of this technology among the masses.

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Section: Theoretical Foundation: Technology Acceptance Modelmentioning

confidence: 99%

An Empirical Evaluation of Customers’ Adoption of Drone Food Delivery Services: An Extended Technology Acceptance Model

Waris¹,

Ali

Nayyar

et al. 2022

Sustainability

View full text Add to dashboard Cite

show abstract

“…Although research on CBT is increasing, there are limitations in comparison and analysis because research on UBT is limited. According to the technology acceptance model, which is widely used for adaptive decision making on the Internet and in information technology fields, if perceived usefulness and perceived ease of use are high, the technology can be used easily [ 30 , 31 , 32 , 33 ]. Perceived usefulness refers to the belief that a new technology improves performance, while perceived ease of use refers to the degree to which a technology can be easily used.…”

Section: Discussionmentioning

confidence: 99%

Evaluation of Student Satisfaction with Ubiquitous-Based Tests in Women’s Health Nursing Course

Kim

2021

Healthcare

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Learning evaluation using ubiquitous-based tests may be essential during a public health crisis, such as the COVID-19 pandemic, during which theoretical classes and clinical practice are conducted online. However, students may not be as familiar with ubiquitous-based tests as they are with paper-based tests. This survey study aimed to evaluate students’ satisfaction with ubiquitous-based tests and compare the evaluation results of a paper-based test with that of a ubiquitous-based test in nursing education. For the midterm exam of the Women’s Health Nursing course, a paper-based test was conducted, while a ubiquitous-based test using a tablet computer was used for the final exam. The Ubiquitous-Based Test Usefulness and Satisfaction tool, which has a five-point Likert-type response scale, was employed to evaluate the post-test usefulness and satisfaction scores of the ubiquitous-based test. The mean score of the ubiquitous-based test usefulness was 4.01 ± 0.67. There was a significant difference in satisfaction levels between the ubiquitous-based and the paper-based test (t = −3.36, p = 0.001). Specifically, the evaluation scores were not affected by different evaluation methods. Study participants deemed the ubiquitous-based test highly useful and satisfactory, suggesting that such tests may be a future-oriented evaluation method, potentially replacing paper-based tests.

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“…A study conducted by [31] further examined the role of subjective Norms in adopting mobile payment systems. The researcher applied an exploratory approach and found subjective Norms/ normative as potentially correlated to the e-payment system.…”

Section: Perceived Ease Of Use and Subjective Normsmentioning

confidence: 99%

Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action

Farhi

Jeljeli²,

Zahra

et al. 2023

Int. J. Interact. Mob. Technol.

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Smartphone usage is increasing due to several features and opportunities offered by manufacturers and service providers. Existing literature attributes this increased usage to the availability of virtual assistants, mainly voice assistants, that ensure users' facility and maximum benefit. This research also focused on the factors behind voice assistant usage, particularly in iPhones among users in the United Arab Emirates. Notably, the conceptual framework in this research is supported by the Theory of Reasoned Action. The researchers adopted a cross-sectional design and gathered data from n= 251 respondents. Data analysis through Structural Equation Modelling revealed that, Perceived Ease of Use, Subjective Norms, and Perceived Behavioral Control work as significant factors contributing to iPhone-based voice assistant usage. On the other hand, Expectation Confirmation also works as a significant factor in Siri usage. On the other hand, Satisfaction significantly mediated (p> .022) the users’ Expectation Confirmation leading to Siri usage among the respondents. Further, the Artificial Neural Network Analysis (ANN) revealed an overall accuracy regarding Training at 14.8% and 30.8% concerning Testing. Thus, it is concluded that the devices accompanied by ease of use are preferred due to their distinguished services. In this regard, highlighting voice assistants' help also reflects the importance of technology in our daily lives. Especially mobile computing is playing a significant role in improving our everyday technology experiences.

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Consumer usage behavior of internet-based services (IBS) in Pakistan during COVID-19 crisis from the perspective of technology acceptance model

Cited by 16 publications

References 42 publications

An Empirical Evaluation of Customers’ Adoption of Drone Food Delivery Services: An Extended Technology Acceptance Model

An Empirical Evaluation of Customers’ Adoption of Drone Food Delivery Services: An Extended Technology Acceptance Model

Evaluation of Student Satisfaction with Ubiquitous-Based Tests in Women’s Health Nursing Course

Factors Behind Virtual Assistance Usage Among iPhone Users: Theory of Reasoned Action

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