Consumer Trust to Buy Green Product: Investigation of Green Perceived Value with Green Satisfaction Mediation

Lutfie, Harrie; Marcelino, Dandy

doi:10.1109/citsm50537.2020.9268826

Cited by 7 publications

(7 citation statements)

References 6 publications

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“…The results of the research showed results of 0.579 for GPI, 0.275 for GS, 0.555 for GT and 0.460 for GW; thus, it could be affirmed that the values of the endogenous latent variables of the inner model are moderate [93]. Bootstrapping was then performed with 5000 samples for p < 0.05 and p < 0.01 in order to determine the relationship between the variables [66]. In this regard, it could be verified by the proposed analysis that all hypotheses were accepted for a p < 0.05, but not for a p < 0.01, where hypothesis H8 was rejected.…”

Section: Resultsmentioning

confidence: 96%

“…Finally, H6, which assessed the relationship of GS → GW, had a β of 0.57, the relationship of GT → GPI, H5, showed a β of 0.32, and H7, GS → GPI, yielded a result of 0.65 (see Table 6). Bootstrapping was then performed with 5000 samples for p < 0.05 and p < 0.01 in order to determine the relationship between the variables [66]. In this regard, it could be verified by the proposed analysis that all hypotheses were accepted for a p < 0.05, but not for a p < 0.01, where hypothesis H8 was rejected.…”

Section: Resultsmentioning

confidence: 99%

“…Green perceived value is not only a determinant of purchase intentions, but also of long-term customer relationships which are built on green trust [10], especially since consumers initially tend not to trust green products [38] due to the fact that companies sometimes exaggerate green perceived value through their communication strategies [42] and the implementation of green marketing strategies. Furthermore, previous research has shown that in the eco-friendly product category, green perceived value has a strong influence on green purchase intention and green trust [9,[66][67][68]. Based on the above, it can be assumed that such a relationship also occurs in the green product category, and therefore, the following hypothesis is proposed: Hypothesis 1 (H1).…”

Section: Hypotheses and Research Modelmentioning

confidence: 94%

See 2 more Smart Citations

Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value

et al. 2022

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Green marketing is currently one of the most powerful strategies in the corporate world as it responds to a growing demand for green products. Therefore, this study aims to analyse the influence of green perceived value on green trust and green satisfaction, study how both variables impact green word of mouth in turn and, at the same time, how the three variables influence green purchase intention. Data collection was carried out through a digital survey of buyers of green products. The hypotheses posed were solved with a PLS-SEM model through the Smart-PLS software. The results showed that green perceived value positively affects green trust and green satisfaction. Furthermore, green satisfaction was found to influence green trust and green WOM. Green trust also influences green WOM. Regarding the antecedents of green purchase intention, only green satisfaction and green trust showed a positive relationship. In contrast, green WOM did not show a relationship with green purchase intention. The article shows the importance of green satisfaction for green companies in achieving green purchase intention, green WOM and green trust. Green perceived value is also an important variable, as it is the trigger for the process that leads to green purchase intention.

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Section: Resultsmentioning

confidence: 96%

Section: Resultsmentioning

confidence: 99%

Section: Hypotheses and Research Modelmentioning

confidence: 94%

See 1 more Smart Citation

Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value

et al. 2022

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“…Chen et al, and Ariffin et al, describe it as a ‘comprehensive evaluation of green products by consumers’ after comparing the perceived environmental benefits and costs included in the green consumption process [ 23 , 50 ]. As research in this area continues to progress, scholars have primarily focused on delineating green perceived value theories from both one-dimensional and multidimensional perspectives [ 12 , 51 , 52 ]. Overall, this study describes green perceived value as the comprehensive evaluation of green food after comparing its benefits for the consumers, such as environmental protection and nutritional value, during the purchase process, with the costs, such as time, money, and effort green food consumption includes.…”

Section: Research Hypothesis and Theoretical Frameworkmentioning

confidence: 99%

How Social Identity Affects Green Food Purchase Intention: The Serial Mediation Effect of Green Perceived Value and Psychological Distance

Zheng

Ling

Cho

2023

Behavioral Sciences

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As the global population continues to grow, the impact of environmental damage and resource depletion has been severely increased. In this context, green food gains tremendous potential as a sustainable solution. This study establishes a model framework around social identity, psychological distance, green perceived value, and purchase intention from the perspective of social identity to explore the impact the social group has on individual green food purchase intention. Data from 497 questionnaires collected in China were validated using SPSS26 and SmartPLS4. The results demonstrated that the model exhibited excellent explanatory power for psychological distance (R2 = 47.5%), green perceived value (R2 = 48.2%), and purchase intention of green food (R2 = 54.7%). Path analysis showed that social identity, psychological distance, and green perceived value significantly positively affected green food purchase intention. The results also show that social identity significantly positively affected psychological distance and green perceived value, while psychological distance has a significant positive influence on green perceived value. Additionally, it is concluded that psychological distance and green perceived value have significant mediating and serial mediating effects on social identity and green food purchase intention. These findings bridge the research gap concerning consumers’ green food purchase intention from a group perspective, thereby offering great insights for the formulation of sustainable policies. Furthermore, the study provides both theoretical and practical implications for the expansion of the green food consumption market.

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“…In the context of consumer behavior studies, have been shown to encourage individuals to exhibit green buying and consumption behaviors (Zhou et al, 2013). Therefore, it can be concluded when consumers have strong level of environment responsibility and there are no barriers in purchasing environmentally friendly products (Lutfie & Marcelino, 2020). They'll be more inclined to set green consumption (purchasing) intention (Yen et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

Consumer Environment Responsibility and Concern on Green Consumption: Unavailability of Eco-Product Moderation

Marcelino

Widodo

2021

trikonomika

Self Cite

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Since the emergence of negative issues about the environment, caused human awareness level began to emerge. The green lifestyle is now starting widely applied by the people. The purpose of this study is to build a research framework, which helps companies to generate green consumption intention through the predictors of environmental responsibility mediated by environmental concern and moderated by green product unavailability. This research is classified as quantitative that used associative design with case study approach on Nutrifood company. The research model used is Structural Equation Modeling with questionnaire survey method to compile data from 269 people who know and have looked for Nutrifood products in Indonesia. The findings of this study reveals that environment concern is an important precursor and intermediary that helps encourage green consumption intention through consumer environment responsibility. The green products unavailability has moderating role between environment responsibility and green consumption intentions.

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Consumer Trust to Buy Green Product: Investigation of Green Perceived Value with Green Satisfaction Mediation

Cited by 7 publications

References 6 publications

Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value

Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value

How Social Identity Affects Green Food Purchase Intention: The Serial Mediation Effect of Green Perceived Value and Psychological Distance

Consumer Environment Responsibility and Concern on Green Consumption: Unavailability of Eco-Product Moderation

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