Consumer trust in Thai street food vendors: implications for the post-pandemic era
Teerapong Teangsompong,
Pichaporn Yamapewan,
Weerachon Sawangproh
Abstract:PurposeThis study aims to investigate the impact of service quality (SQ), perceived value (PV) and consumer satisfaction on Thai street food, with customer satisfaction (CS) as a mediator for customer loyalty and repurchase intention (RI). It also explores how consumer trust (CT) in Thai street food safety moderates these relationships.Design/methodology/approachStructural equation modelling (SEM) was utilised to analyse the complex interrelationships between various constructs. Multi-group analyses were condu… Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.