2023
DOI: 10.3390/journalmedia4030061
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Consumer Trust in AI–Human News Collaborative Continuum: Preferences and Influencing Factors by News Production Phases

Steffen Heim,
Sylvia Chan-Olmsted

Abstract: AI has become increasingly relevant to the media sector, especially for news media companies considering the integration of this technology into their production processes. While the application of AI promises productivity gains, the impact on consumers’ perceptions of the resulting news and the level of AI integration accepted by the market has not been well studied. Our research focused on the analysis of news consumers’ preferred level of AI integration, AI news trust, and AI news usage intentions linked to… Show more

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Cited by 2 publications
(1 citation statement)
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“…Trust in news media, a cornerstone of consumer engagement and a reflection of societal values, emerges as a critical lens through which the implications of AI integration must be viewed [26,27]. The dual imperatives of maintaining societal trust while navigating financial sustainability render the integration of AI into news processes a complex endeavour [28,29].…”
Section: Literature Reviewmentioning
confidence: 99%
“…Trust in news media, a cornerstone of consumer engagement and a reflection of societal values, emerges as a critical lens through which the implications of AI integration must be viewed [26,27]. The dual imperatives of maintaining societal trust while navigating financial sustainability render the integration of AI into news processes a complex endeavour [28,29].…”
Section: Literature Reviewmentioning
confidence: 99%