Consumer Tastes, Preferences, and Behavior in Purchasing Fresh Tomatoes

Brumfield, Robin G.; Adelaja, Adesoji O.; Lininger, Kimberly

doi:10.21273/jashs.118.3.433

Cited by 19 publications

(5 citation statements)

References 4 publications

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“…In another consumption trend survey on vegetables 15 , 60 , the proportion of price-oriented participants was high regardless of age, and the proportions of origin-oriented and seasonality-oriented participants increased with age. Accordingly, the finding in this study that significantly more participants used price, origin, and seasonality as KBFs at the time of vegetable purchase was consistent with the results of previous studies 15 , 58 – 60 .…”

Section: Discussionsupporting

confidence: 92%

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Nostalgia evocation through seasonality-conscious purchasing behavior revealed by online survey using vegetable names

Gotow

Nagai²,

Taguchi³

et al. 2022

Sci Rep

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Food can be a valuable mediator of nostalgia. Japanese food culture places a great emphasis on seasons, and thus there may be a relationship between nostalgic foods and seasonality. In this study, we hypothesized that participants who emphasized seasonality at the time of vegetable purchase (seasonality-oriented; hereafter, SO) would be more likely to feel vegetable-evoked nostalgia than those who did not (non-seasonality-oriented; hereafter, non-SO). To test this hypothesis, we administered an online survey to older Japanese adults regarding 103 representative vegetables considered to be seasonal foods. After participants selected vegetables that they had eaten, they then selected those that evoked nostalgia (hereafter, nostalgic vegetables). For each nostalgic vegetable, they evaluated the degree of nostalgia and state if a past event (autobiographical memory) was recalled. If an autobiographical memory was recalled for a certain nostalgic vegetable, nostalgia for that memory was evaluated. Comparing between SO and non-SO participants, SO participants had significantly higher numbers of nostalgic vegetables with associated autobiographical memories, as well as nostalgia for those vegetables and autobiographical memories. The results supported our hypothesis, suggesting that seasonality-conscious purchasing behavior evokes nostalgia.

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Section: Discussionsupporting

confidence: 92%

“…Price-oriented and origin-oriented purchase behavior was also reported in a study by Brumfield et al 58 . They performed a face-to-face interview during tomato season at a supermarket in New Jersey to identify factors that affected tomato purchases.…”

Section: Discussionsupporting

confidence: 71%

Nostalgia evocation through seasonality-conscious purchasing behavior revealed by online survey using vegetable names

Gotow

Nagai²,

Taguchi³

et al. 2022

Sci Rep

View full text Add to dashboard Cite

show abstract

“…Thus, this perspective suggests that businesses alone cannot determine how much value customers derive from their experiences or how customers view or evaluate their own experiences (Kranzbuhler & Kleijnen, 2018). It is, therefore, important for businesses to take notice of the present customer tastes and preferences, as they are important when customers make their purchase decisions (Brumfield, Adelaja, & Lininger, 1993). Customers are increasingly seeking unique experiences that go beyond just consuming products and services (KPMG, 2018 ;Oh, Fiore, & Jeoung, 2007;Quadri-Felitti & Fiore, 2012).…”

Section: Contextualising the Shopping Experience Of Spaza Shopsmentioning

confidence: 99%

Sustaining the Township Economy: An Investigation into the Factors Influencing the Shopping Experience of Spaza Shop Customers in South Africa

Eyk

Amoah²,

Yase³

2022

JEBS

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The township economy supports many South Africans by creating employment and reducing the socio-economic challenges facing the country. To ensure sustainable growth of the sector, research is required on key businesses within the informal economy. This study empirically investigated the factors influencing the shopping experience of spaza shop customers in South Africa. Spaza shops, an under-researched South African context, continue to expand in various townships and serves as retail outlet where consumers purchase their daily products and services. The study embraced a quantitative research design. A self-administered questionnaire was employed to collect the data for the study. The target respondents include customers who were older than 18 years and had previously purchased from spaza shops. Respondents were selected using convenience sampling. The questionnaires were distributed to six townships in South Africa. 185 usable questionnaires were included in the data analysis. The empirical results provided evidence that supports the existence of statistically significant positive correlations between five independent experience factors, namely: esthetic, distinctiveness, cognitive, affective and social; with customer experience (dependent variable). Additionally, three of the five experience factors (social, affective and cognitive) are significant predictors of customer experience in the context of this study. Based on the identified factors, several recommendations are made for improving customer experience in a spaza shop context. Recommendations made are expected to enhance the competitiveness of spaza shops thereby enabling them to increase their contribution to employment creation and national Gross Domestic Product.

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“…Four key context variables have been shown in past research to affect choice and, by extension, attention to price: usage context (Wierenga 1980;Ratneshwar and Shocker 1991); varietal preference (Alavoine et al 1990;Brumfield et al 1993); quality (Eytan 1990;Brumfield and Adelaja 1991); and price level and variance (Berkowitz and Walton 1980;Biswas et al 1993). 2 Usage contexts can be specific to the product or more general and can also imply different purchase volumes.…”

Section: Price Awareness By Consumersmentioning

confidence: 99%

One little Lebanese cucumber is not going to break the bank: Price in the choice of fresh fruits and vegetables

Owen

Griffith

Wright

2002

Aus J Agri & Res Econ

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This paper reports on empirical research into individual consumer behaviour in the context of fresh fruit and vegetable purchases. The discussion draws on research results from two studies conducted around the actual shopping process. The findings suggest that consumers' price response behaviour may not be consistent with that predicted by economic theory and that this could be significant at the aggregate level. The existence of 'acceptable price ranges' points to the presence of price thresholds within which consumers are relatively insensitive to price movements. Also of relevance is that the primary influence of the budget constraint may be at a broader level rather than at the level of choosing particular products.

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Consumer Tastes, Preferences, and Behavior in Purchasing Fresh Tomatoes

Cited by 19 publications

References 4 publications

Nostalgia evocation through seasonality-conscious purchasing behavior revealed by online survey using vegetable names

Nostalgia evocation through seasonality-conscious purchasing behavior revealed by online survey using vegetable names

Sustaining the Township Economy: An Investigation into the Factors Influencing the Shopping Experience of Spaza Shop Customers in South Africa

One little Lebanese cucumber is not going to break the bank: Price in the choice of fresh fruits and vegetables

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