Consumer Support for Corporate Social Responsibility (CSR): The Role of Religion and Values

Ramasamy, Bala; Yeung, Matthew; Au, Alan

doi:10.1007/s10551-010-0568-0

Cited by 173 publications

(136 citation statements)

References 42 publications

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“…Findings from this study support the linkage of Schwartz's self transcendent values and norms to attitude formation and patronage intentions of retail apparel brands engaged in CSR activities. These findings are consistent with previous studies conducted in an organizational context in other domains (Basil and Weber 2006;Ramasamy et al 2010).…”

Section: Discussionsupporting

confidence: 93%

“…Values are an integral part of individuals' perception of self (Schwartz 1992). Values provide a basis for evaluating alternatives and choices to behave in a certain way and individuals vary in the levels and types of values that are important to them (Ramasamy et al 2010). Universalistic values represent "understanding, appreciation, tolerance, and protection for the welfare of all people and for nature" (Schwartz 1992, p. 12).…”

Section: Universalistic Values and Moral Normsmentioning

confidence: 99%

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Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

Diddi

Niehm

2017

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This study provides understanding of factors that affect US consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR). The study utilizes a dual theoretical framework comprised of the theory of reasoned action (TRA) and Schwartz’s value theory. Data were collected via a web-based survey from a national sample of 407 US consumers. Findings revealed that moral norms, subjective norms, and attitudes were all important predictors of US consumers’ intentions to patronize retail apparel brands engaged in CSR. Overall, the results of this study provide important theoretical implications for extending the TRA to include measures of self-transcendent values (universalism and benevolence) and moral norms in the context of consumers’ ethical decision making. The findings also provide important practical implications for retail apparel brands planning to incorporate CSR policies in their corporate agenda. It is proposed that retail apparel brands should integrate CSR related information in their strategic marketing activities to increase consumer awareness of its socially responsible business practices, which in turn may enhance brand image.

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Section: Discussionsupporting

confidence: 93%

Section: Universalistic Values and Moral Normsmentioning

confidence: 99%

Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

Diddi

Niehm

2017

Fash Text

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“…Abrahamic religions: Judaism, Christianity, and Islam) and their impact upon behaviours and actions of individuals/groups for the welfare of society and environment (e.g. Beekun and Badawi, 2005;Brammer et al, 2007;Graafland et al, 2006;Hope and Jones, 2014;Kamla et al, 2006;Kim et al, 2009;Oumlil and Balloun, 2009;Platonova, 2013;Ramasamy et al, 2010;Rice, 1999Rice, , 2006Schouten et al, 2014;Srnka et al, 2007;Zulfikar 2012). Yet, there is still a lack of empirical evidence on the following: the extent to which ER ethics are promoted within divine textual messages, types of environmental themes contained within such holy texts, and implications of these ethics for business practices.…”

Section: Introductionmentioning

confidence: 99%

Qur’anic Ethics for Environmental Responsibility: Implications for Business Practice

2016

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“…For organic products and green products, however, support level are still low, although growth can be seen. A second area of study explores drivers of Chinese consumers for supporting CSR (Chan, 2001;Deng, 2012;Eisingerich and Rubera, 2010;Liu et al, 2012;Ramasamy et al, 2010;Sirieix et al, 2011;Tian et al, 2011). Three broad sets of drivers have been mentioned: 1) psychological factors (e.g.…”

Section: Introductionmentioning

confidence: 99%

Consumer perceptions of CSR: (how) is China different?

Kolk

Dolen

2015

International Marketing Review

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Purpose -Most studies on consumers and CSR have focused on Western contexts. Consequently, good insight is lacking into non-Western markets where consumers may respond differently. China is a case in point, despite the popularity of the CSR concept and high societal expectations of firms. This article examines how Chinese consumers perceive the underlying components of CSR found in Western countries; whether their CSR expectations differ for local Chinese compared to foreign firms; and whether results differ across regions within China.Design/methodology/approach -A country-wide study was done using a questionnaire to collect data in seven distinctive regional markets across China.Findings -Findings show that the originally Western CSR construct seems generalizable to China, but consumers across all regions perceive two rather than four components: one combining economic and legal responsibilities (labelled 'required CSR') and another combining ethical and philanthropic responsibilities ('expected CSR'). Consumers expect local Chinese firms to take more responsibility than foreign firms, particularly for required CSR.Research limitations/implications -This study focused on consumer perceptions, not on actual buying behaviour, which is a potential area for further research. Follow-up investigation to see whether our findings regarding the CSR concept also hold in other emerging and developing countries would be worthwhile. This also applies to an extension of the different expectations vis-à-vis foreign and local firms.Practical implications -Our study gives more insight into notions of standardization and adaptation with regard to CSR, considering China compared to other countries, and China's different internal markets. This is relevant for international marketers confronted with (potential) investments and activities in China, inbound or outbound, or in need of a comparative global perspective.Social implications -While our findings show some context-specificity for CSR in China, they also confirm the relevance of the originally Western CSR components to an emerging-market setting. These insights may be helpful for those interested in furthering CSR across countries, and locally as well as globally.Originality/value -This study responds to calls for an improved understanding of the contextspecificity of the originally Western CSR construct and of the extent to which it may be generalizable to non-Western settings such as China. We used a sample covering all regions of China and discovered two important dimensions. The results may be helpful to guide the debate on the plethora of CSR conceptualizations into a more focused direction, with clear relevance for the marketing field.

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Consumer Support for Corporate Social Responsibility (CSR): The Role of Religion and Values

Abstract: corporate social responsibility, religiosity, values, Singapore, Hong Kong,

Cited by 173 publications

References 42 publications

Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

Exploring the role of values and norms towards consumers’ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)

Qur’anic Ethics for Environmental Responsibility: Implications for Business Practice

Consumer perceptions of CSR: (how) is China different?

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