Consumer Socialization and Frequency of Shopping with Children

Grossbart, Sanford; Carlson, Les; Walsh, Ann

doi:10.1177/009207039101900301

Cited by 31 publications

(24 citation statements)

References 22 publications

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“…As Dotson and Hyatt pointed out in their study, "It looks like girls are more influenced by interpersonal interactions, with friends and parents, and boys are more influenced by non-personal communication" (2005, p. 39). However, this finding is inconsistent with a study conducted by Grossbart et al (1991).…”

Section: Gender Factorscontrasting

confidence: 90%

Consumer behaviour of pre-teen and teenage youth in China

Rahman

Chen

2013

Journal of Global Fashion Marketing

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The purpose of this study is to investigate how age, gender, information sources and parent-child communication may influence Chinese pre-teen (9 -12 years old) and teenage (13-18 years old) shopping behaviour. A quantitative research method and a self-administered questionnaire was employed to measure the significance of clothing evaluative cues, parent-child communication and shopping behaviour of pre-teens and teens in the People's Republic of China. In total, 273 usable data were collected for this study. It is evident that peer influence was considered by respondents as an important information source, followed by store displays. Parentchild communication also played an important role on clothing consumption. In order to meet the needs and aspirations of these young consumers, fashion designers should pay attention to material selection and usage. In addition, fashion retailers should focus on the visual and experiential aspects of the store environment in order to build a stronger connection and resonance with these young consumer groups.

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Section: Gender Factorscontrasting

confidence: 90%

Consumer behaviour of pre-teen and teenage youth in China

Rahman

Chen

2013

Journal of Global Fashion Marketing

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Section: Parental Influencesmentioning

confidence: 99%

“…Caruana & Vassallo, 2003;Churchill & Moschis, 1979;Grossbart, Carlson, & Walsh, 1991;Mascarenhas & Higby, 1993), relatively little research has been done on the role of parents in helping their college-age children to avoid debt. Research among children supports the influence of consumer socialization indicating that behaviors such as co-shopping help children develop as consumers (Grossbart et al, 1991). Among college students, research completed in the United States has indicated that students report learning more about credit cards from their parents than from any other source (Pinto et al, 2005), although about one-third of college students report that their parents rarely discussed credit cards with them (Sallie Mae, 2009).…”

Section: Parental Influencesmentioning

confidence: 99%

The role of parents in college students’ financial behaviors and attitudes

Norvilitis

MacLean

2010

Journal of Economic Psychology

210

143

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“…Frequent co-shoppers tend to be more concerned with children's consumer socialization and consequently place more importance on teaching their children consumer skills. Furthermore, they tend to counteract marketing influences by more frequently discussing purchase requests with their children (Grossbart et al, 1991). On the other hand, parents who shop with their children less frequently might be more exposed to children's purchase suggestions and perhaps even actively ''spoil'' their child by agreeing readily to their requests.…”

Section: Personal Factors Influencing Parents' Reactions To Their Chimentioning

confidence: 99%