Consumer socialization and frequency of shopping with children

Grossbart, Sanford; Carlson, Les; Walsh, Ann

doi:10.1007/bf02726492

Cited by 68 publications

(43 citation statements)

References 19 publications

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“…These include how the request was made (e.g., just asks, begs, and pleads; Atkin, 1978; Ebster et al, 2009; Gaumer & Arnone, 2009; Nadeau & Bradley, 2012), coshopping frequency (Ebster et al, 2009; Grossbart, Carlson, & Walsh, 1991), child movement restriction (Ebster et al, 2009; Rust, 1993), monthly house-hold income, and child age (Ebster et al, 2009). The focus of our research is on four factors that are understudied: parent gender, child gender, requested product healthfulness (i.e., nutrient vs. calorie density of a product; CATCH®, 2002), and who initiated the request interaction (i.e., parent or child).…”

Section: Conceptual Developmentmentioning

confidence: 99%

Who Is Influencing Whom? Latino Parent–Child Request Interactions and Product Purchases in Food Retail Environments

Castro

Calderon

Ayala

2017

Social Marketing Quarterly

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This study examines Latino parent–child interactions about foods and beverages requested in food retail environments in San Diego, CA. It seeks to extend our understanding of parent–child request interactions and purchases by studying how the number of product request interactions and purchases differ based on four factors that have been understudied in previous parent–child interaction research: parent gender, child gender, product healthfulness, and who initiated the request interaction (parent or child). By unobtrusively observing Latino parent–child dyads for the duration of a brief shopping trip, we found that parent and child gender are related to the number of request interactions initiated by parents and children. For gender-specific child-initiated request interactions, sons initiated more request interactions with fathers while daughters initiated more request interactions with mothers. Most request interactions were for products that were categorized as calorie dense, and a higher percentage of these products were purchased as a result of parent-initiated (vs. child-initiated) request interactions. The results provide important considerations for practitioners and researchers working on improving nutrition and reducing obesity. Assumptions about who is influencing whom in food store request interactions are challenged, requiring more research.

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Section: Conceptual Developmentmentioning

confidence: 99%

Who Is Influencing Whom? Latino Parent–Child Request Interactions and Product Purchases in Food Retail Environments

Castro

Calderon

Ayala

2017

Social Marketing Quarterly

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“…Shannon (1997) provided empirical evidence that children are capable of making their own choices of brands. Marketers recognise this, and the advertising efforts towards children as targets has been proliferating to such an extent that it has prompted pressure groups to identify``child pester'' labels of particularly aggressive firms (Grossbart et al, 1991;Marchell, 1997;Tylee, 1997). They argue that many commercial messages encourage children to harass parents into buying products, which becomes disruptive to parent-children relationships.…”

Section: Consumer Behaviour and Luxury Brandsmentioning

confidence: 99%

Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

Prendergast

Wong

2003

Journal of Consumer Marketing

125

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.Abstract With a focus on the purchasing behaviour of parents buying luxury brands of infant apparel, this paper considers the concepts of buying roles, conspicuous consumption/social consumption motivation, and materialism. A survey of 134 mothers who had purchased luxury brands of clothing for their infants found that parents are motivated by the good quality and design associated with the luxury brands. The relationship between the amount of money spent by parents on luxury brands of infant apparel and social consumption motivation was not significant. However, interviewees who spent more on luxury clothing brands for their infants were determined to be more materialistic. It is thus recommended that marketers should emphasise the good quality and design of their luxury brands of infant apparel. In addition, marketers should promote the materialistic values of purchasing luxury brands of infant apparel, showing that buying luxury brands of infant apparel may be a route to happiness, rather than being a route for impressing others.

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“…This includes both the acquisition of skills and knowledge relevant to consumption and the learning and adoption of consumer motives and values (John, 1999). It has long been acknowledged that the family context of interpersonal communication has the greatest influence on consumer socialisation (Moschis, 1985) as children learn their purchasing and consumption habits from their parents (Grossbart et al, 1991).…”

Section: Open Communicationmentioning

confidence: 99%

Consumer decision making in low‐income families: The case of conflict avoidance

Hamilton

2009

J of Consumer Behaviour

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This paper explores consumer decision making in low-income families. The focus is on the issue of conflict avoidance within the family when making consumption choices. Whereas previous studies have focused on conflict resolution strategies, this paper considers the ways in which families prevent conflict from arising in the first instance. These include individual control in purchasing and budgeting decisions, giving in to the requests of children and ensuring open communication about the family's financial situation. Importantly, the connections between the poverty narrative and the family decision making narrative are considered as the decision making strategies employed are not only aimed at avoiding conflict but also making experiences of poverty more manageable.

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Consumer socialization and frequency of shopping with children

Cited by 68 publications

References 19 publications

Who Is Influencing Whom? Latino Parent–Child Request Interactions and Product Purchases in Food Retail Environments

Who Is Influencing Whom? Latino Parent–Child Request Interactions and Product Purchases in Food Retail Environments

Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

Consumer decision making in low‐income families: The case of conflict avoidance

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