Consumer Segments in Urban and Suburban Farmers Markets

Elepu, Gabriel; Mazzocco, Michael A.

doi:10.22004/ag.econ.93352

Cited by 6 publications

(6 citation statements)

References 8 publications

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“…In addition, according to Schneider and Francis (2005), women and men were almost equally (49 vs. 51%) likely to visit FMs (the consumer survey was conducted in 2003 in the USA). A markedly high female participation rate of more than 75% was observed only in a few cases (Elepu and Mazzocco, 2010;Ma and Chang, 2022;Pitts et al, 2017;Ruelas et al, 2012), the study by being an outlier, finding that 86% of respondents were women.…”

Section: Gendermentioning

confidence: 94%

“…There are basically two types of typical customers of FMs: those who visit such markets a few times a year (Chen, Yu and Fu, 2021;Cicia, Furno and Del Giudice, 2021;Conner et al, 2009;Curtis et al, 2020;Elepu and Mazzocco, 2010; A16.1), and those who shop at one on a weekly or a fortnightly basis Chen, Yu and Fu, 2021;Conner et al, 2010;Dobbelstein, Corbishley and Mason, 2021;Dodds and Holmes, 2017;A16.2). Three studies Ma and Chang, 2022;Shakeel Ul and Selvaraj, 2013) stand out in this respect as they report that 100% of respondents shop at an FM at least on a monthly basis.…”

Section: Frequency Of Visiting and Shopping At Fmsmentioning

confidence: 99%

“…As mentioned in the section on income status, typical buyers of FMs are in the highincome category. In general, the amount spent in developed countries is between 20 and 30 dollars per occasion (Abelló et al, 2013;Chen, Yu and Fu, 2021;Conner et al, 2009;Elepu and Mazzocco, 2010;Farmer et al, 2019;A17). However, some studies (Berg and (González, 2009;Ma and Chang, 2022).…”

Section: Amount Of Money Spent At Farmers' Marketsmentioning

confidence: 99%

“…Young consumers are not typical FM buyers (Ashtab and Campbell, 2021;Mack and Tong, 2015;Renko and Petljak, 2018;Shakeel Ul and Selvaraj, 2013;Singleton et al, 2017;Solanki and Inumula, 2021;Spilkova, 2018;Spilková et al, 2013) A9 Typical FM buyer in the USA is Caucasian (Abelló et al, 2013;Anderson et al, 1996;Bottcher et al, 2017;Chang et al, 2013;Chen, Yu and Fu, 2021;Crandall et al, 2010;Elepu and Mazzocco, 2010;Farmer et al, 2019;Farmer, Minard and Edens, 2016;Ayala, 2018, 2019…”

Section: Appendixmentioning

confidence: 99%

“…and Walsh, 2019; Blanck et al, 2011;Bottcher et al, 2017;Chang et al, 2013;Chen, Yu and Fu, 2021;Crandall et al, 2010;Curtis et al, 2020;Dodds and Holmes, 2017;Elepu and Mazzocco, 2010;Farmer et al, 2019;Foti and Timpanaro, 2021;Garner and Ayala, 2018;Gary-Webb et al, 2018;González, 2009;Hunt, 2007;Karpyn et al, 2014;Kushwah, Dhir and Sagar, 2019;Ma and Chang, 2022;Mack and Tong, 2015;Obach and Tobin, 2014;Pascucci et al, 2011;Rainey et al, 2011;Rice, 2015;Rossi, Woods and Davis, 2018;Schneider and Francis, 2005;Shi and Hodges, 2016;Singleton et al, 2017;Solanki and Inumula, 2021;Spilkova, 2018;Spilková et al, 2013;Telligman, Worosz and Bratcher, 2017;Vargo et al, 2022;Vasco et al, 2018;Waldman and Kerr, 2018)…”

mentioning

confidence: 99%

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Profiling the consumers of farmers' markets: a systematic review of survey-based empirical evidence

Maró,

Jámbor

et al. 2023

Renew. Agric. Food Syst.

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Although research on the consumers of farmers' markets spans four decades, no prior study has reviewed the most important characteristics of this consumer segment. Our study collects all the survey-based empirical information available in academic journals listed by WoS and Scopus. Based on the outcomes of 103 studies from 21 countries, consumers are described according to their sociographic characteristics and economic, environmental, and social parameters. Results clearly indicate a homogeneous group, with minor variation mainly due to regional specificities, and identify 27 very typical characteristics. The study identifies key implications for managers and policymakers and provides an agenda for further research.

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Section: Gendermentioning

confidence: 94%

Section: Frequency Of Visiting and Shopping At Fmsmentioning

confidence: 99%

Section: Amount Of Money Spent At Farmers' Marketsmentioning

confidence: 99%

Section: Appendixmentioning

confidence: 99%

mentioning

confidence: 99%

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Profiling the consumers of farmers' markets: a systematic review of survey-based empirical evidence

Maró,

Jámbor

et al. 2023

Renew. Agric. Food Syst.

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Baby boomers' acceptability of a tomato lentil pasta sauce

Bugera

Lengyel

Utioh³

et al. 2013

Food Research International

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Spatially Varying Impacts of Farmers Markets on Agricultural Land Use

et al. 2014

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Forming part of the locavore movement, farmers markets are attracting a considerable number of citizens worldwide in recent years. While previous studies have extensively explored consumer preferences for this form of direct marketing, few have paid a close attention to their effect on agricultural producers' behaviours. Using a dataset from Chiba Prefecture in Japan's eastern region where the locavore movement is highly active, we investigate how producers alter their cropping patterns, particularly from grain production to vegetable production, when a new farmers market is established in their neighbourhood. At the same time, we also attempt to identify the degree of spatial diversity of such an impact, under a conjecture that the magnitude of the impact varies greatly depending on the area's biophysical and socioeconomic conditions. To achieve these dual goals, we propose a novel combination of the geographically weighted regression with the difference-indifferences analysis, so that the coefficient of interest, the treatment effect, is estimated individually for each observation in the sample. The results show that at the sample median new opening of a farmers market increases the proportion of vegetable farms in its neighbourhood by 0.8 percentage points, although this effect can be as large as 5.2 percentage points in certain areas within the prefecture. The ability to geographically differentiate high-impact areas from low-impact areas can potentially contribute to efficient policy designs, and hence the reduction in public expenditures. 3 Spatially Varying Impacts of Farmers Markets on Agricultural Land Use Considered by many as a means to lead a healthy and environmentally sustainable lifestyle, the locavore movement is attracting citizens worldwide in recent years. Various channels of alternative food networks, defined as direct or nearly direct transactions between agricultural producers and consumers, are increasing both their market share and their standing in the society (Renting, Marsden and Banks 2003). Local food restaurants, roadside food stands, mail order services offered by farms, and community supported agriculture are all examples of such a movement. Among all alternative marketing channels, arguably one of the most important is farmers markets, where urban and rural consumers alike can purchase fresh agricultural commodities, most commonly vegetables, fruits and dairy products, straight off farms. According to a USDA survey, an average vendor at a farmers market in the United States sells approximately $12,000 worth of their products annually (Payne 2002), while another study estimates that 25% of vendors use farmers markets as a sole outlet for their sales (USDA 2006). The benefit trickles down to wider communities as well:

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Consumer Segments in Urban and Suburban Farmers Markets

Cited by 6 publications

References 8 publications

Profiling the consumers of farmers' markets: a systematic review of survey-based empirical evidence

Profiling the consumers of farmers' markets: a systematic review of survey-based empirical evidence

Baby boomers' acceptability of a tomato lentil pasta sauce

Spatially Varying Impacts of Farmers Markets on Agricultural Land Use

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