Consumer response to store-related stimuli in a crisis: evidence from Japan and Croatia
Ivan-Damir Anić,
Ivana Kursan Milaković,
Mitsunori Hirogaki
Abstract:PurposeBased on the stimulus-organism-response (S-O-R) model, this study examines how safety measures, related assistance and tangible benefits affect consumers' emotional and cognitive states, leading to behavioural responses in an uncertain store environment.Design/methodology/approachThe proposed model was tested with the survey data collected from grocery shoppers in Japan and Croatia (n = 314 in each country) and analysed using structural equation modelling.FindingsSafety measures and related assistance d… Show more
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