Consumer reactions to the availability of organic food in discount supermarkets

Gottschalk, Ingrid; Leistner, Tabea

doi:10.1111/j.1470-6431.2012.01101.x

Cited by 83 publications

(78 citation statements)

References 49 publications

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“…The factors that Cypriots use to distinguish organic vegetables from conventional come in high accordance with studies from Germany and Poland (Gottschalk and Leistner, 2013;Bryla, 2016). The latter indicated that consumers are willing to pay higher for organic food (17.4% higher).…”

Section: Discussionsupporting

confidence: 65%

Consumer behavior and knowledge on organic vegetables in Cyprus

Chrysargyris¹,

Xylia²,

Kontos³

et al. 2017

Food Res.

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The objective of the present study was to investigate the awareness, knowledge and consumers' behavior towards organic vegetables in Cyprus. For this study, a deliberate sampling technique was used in order to identify a sample group of 180 consumers over the age of 18 years who indented or made purchases from 1) grocery stores; 2) street market; and, 3) supermarkets. A questionnaire was used for data collection across the country. Descriptive statistics were used for data analysis. The results revealed that 99% of Cypriot consumers were aware of organic vegetables but only 69% and 49% of them consume or have knowledge of organically cultivated vegetables, respectively. According to Cypriots, organic vegetables are healthier, fresher and tastier than conventional vegetables. On the other hand, there appears to be a lack of knowledge about the stipulations of organic farming but consumers show great willingness not only to get properly informed via different means but to pay higher for organic vegetables. Concluding, consumers, organic farm holders and distributors should work together to create well-established strategies what will provide a better place in the market for organic products.

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Section: Discussionsupporting

confidence: 65%

Consumer behavior and knowledge on organic vegetables in Cyprus

Chrysargyris¹,

Xylia²,

Kontos³

et al. 2017

Food Res.

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“…Nevertheless, regular consumers also report high prices as a problem (Padel and Foster ; Zanoli and Naspetti ). Exploring this in more detail from the side of organic consumers, studies indicate that high prices are perceived as a disadvantage (Gottschalk and Leistner ), have a negative association (Padel and Foster ; Zanoli and Naspetti ), and are considered temporary rather than permanent barriers (Aschemann‐Witzel and Niebuhr Aagard ).…”

Section: Results and Conclusion Per Research Questionmentioning

confidence: 99%

Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food

Aschemann‐Witzel¹,

Zielke²

2015

Journal of Consumer Affairs

317

193

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Support for organic farming is a promising policy for improving sustainability in the food sector. Further consumer demand, however, is hindered by high prices. We review research from 2000 to 2014 on the role of perceived price, income, price knowledge, willingness to pay, and reactions to price changes on organic food. We find that price is the major perceived barrier to purchase. Income is only a partial explanatory factor and is superseded by psychographic variables. Willingness to pay a premium is around 30% (ranging from 0% to 105%) and depends on consumer segments and product category. Price knowledge is vague, and organic consumers' price sensitivity is relatively lower than that of occasional or nonorganic consumers. The results suggest that further market differentiation in terms of organic consumer segments and food categories is necessary. Furthermore, we discuss detailed implications for public policy and practice and present a future research agenda.

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“…The OOC identified in this study might nevertheless be different from "first time organic buyers" as identified in another study focussing on the question whether discount stores can have an "icebreaker" function to continue organic food consumption. It seems well supported that discount stores contributed to the rising demand in organic food [7]. Only 10% of the OOC prefer discount stores as grocery stores, indicating that the multitude of food choice motives of the OOC are not exclusively fulfilled in the discount stores either.…”

Section: Discussionmentioning

confidence: 95%

“…This study was conducted with the aim of learning more about how occasional organic consumers differ from regular organic consumers, a research question which has rarely been studied [6] [7]. While expected differences were found in the overall picture with conventional consumers showing lowest, OOC medium and ROC the strongest scores on "pro variables" for organic food choices and vice versa for the "contra variables", some particular differences between OOC and ROC emerged that might explain why OOC are reluctant to become ROC: Response scale ranged from 1-agree/important to 5 disagree/not important; a Sum score from 1-no knowledge to 5-high knowledge; The assumption of homogeneity of covariance matrices was violated (Box's test < 0.05); however, since inspection of variances and covariance revealed that the larger group produced greater variances, probability values can be trusted [67], additionally, a non-parametric test was used for the univariate comparison, which confirm stability of test results.…”

Section: Discussionmentioning

confidence: 99%

“…The choice of organic foods has received substantial attention in the last years [3]- [5] and research has identified central differences between conventional and organic consumers, such as beliefs about health and food safety. Little is known however, about the consumers that buy organic food occasionally, since this has rarely been distinguished [6] [7]. Occasional purchasers could have the potential to become more regular consumers of organic food, especially since organic food availability has expanded in the last several years.…”

Section: Introductionmentioning

confidence: 99%

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Differences between Occasional Organic and Regular Organic Food Consumers in Germany

Krömker¹,

Matthies²

2014

FNS

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It was the aim of this study to understand the differences between occasional organic consumers (OOC) and regular organic food consumers (ROC). A total of 571 consumers, interviewed directly after grocery shopping, were classified as conventional, occasional organic or regular organic consumers depending on the number of organically produced items bought. In order to gain encompassing insights on the differences between the ROC and OOC consumer groups, a large set of psychological and socio-demographic factors was studied. They differ with respect to general food choice motives with OOC placing significantly less importance on animal welfare, food security, environmental protection and more importance on caloric content, convenience and price compared to ROC; with respect to beliefs about the consequences of organic food consumption OOC expect greater expense, less choice, no increase in vitamins and no improvement in taste compared to ROC, and finally OOC show a less positive attitude, weaker social norms and lower intentions of buying organic food regularly in the future and give a lower importance in their lives to protection of the environment. OOC finally prefer different grocery stores and use a larger variety of stores than ROC.

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Consumer reactions to the availability of organic food in discount supermarkets

Cited by 83 publications

References 49 publications

Consumer behavior and knowledge on organic vegetables in Cyprus

Consumer behavior and knowledge on organic vegetables in Cyprus

Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food

Differences between Occasional Organic and Regular Organic Food Consumers in Germany

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