Consumer Purchasing Behavior for Tomatoes

Adeoye, I. B.; Adegbite, O. O.; Fashogbon, Ayodele; Layade, A.A.

doi:10.1080/19315260.2015.1028695

Cited by 10 publications

(20 citation statements)

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“…We selected nine attributes for the choice-based conjoint analysis, resembling key drivers of the buying decision for tomatoes. All attributes and the respective levels are based on literature research (Adeoye et al, 2015;Causse et al, 2010;Oltman et al, 2016) and are shown in Table 1.…”

Section: Survey Designmentioning

confidence: 99%

“…This study looks at consumers' preferences of specific characteristics of tomatoes. It focuses on the attributes colour, size, inner firmness, taste, aroma, consistency, regionality, label and price, which are important based on the reviewed literature (Adeoye et al, 2015;Causse et al, 2010;Oltman et al, 2014). The implicit assumptions of these attri-J o u r n a l o f H o r t i c u l t u r a l S c i e n c e was applied, which uncovers the latent variables of the consumers and allocates them into classes.…”

Section: Introductionmentioning

confidence: 99%

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Preferences for fresh tomatoes with a focus on young consumers in Germany – Choice-experiment and latent class analysis

Jürkenbeck¹,

Meyerding²

2019

Europ.J.Hortic.Sci

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Knowledge about different types of tomato consumers and what consumers are looking for when purchasing tomatoes is scarce. This study focuses on fresh market tomatoes and their consumers, with the objective to identify homogenous target groups of tomato consumers. The purchase situation was simulated through a choice-experiment, and the data was analysed using latent class analysis. The sample consisted of 337 consumers from Germany, and the survey was conducted in April and May 2017. Most of the participants (65.2%) were in the age class from 20 to 29 years. Female consumers accounted for 65% of the sample. Based on the results of the latent class analysis, there were three different types of consumers, with a membership probability of 91.3%. For each class, the preferred attributes, the price preferences and the favoured food-related lifestyles were estimated. We identified three different types of tomato consumers, namely price-sensitive, extrinsic-sensitive and intrinsic-sensitive consumers. Each class differently valued the tomato attributes. The presented information helps growers, breeders as well as marketing practitioners to gain insights into the attributes consumers are looking for when purchasing tomatoes.

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Section: Survey Designmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Preferences for fresh tomatoes with a focus on young consumers in Germany – Choice-experiment and latent class analysis

Jürkenbeck¹,

Meyerding²

2019

Europ.J.Hortic.Sci

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“…Tomatoes are an important vegetable in the local Nigerian cuisine, because they are used daily [14]. According to Adeoye et al [15], over 90% of studied consumers in the city of Ibadan in Nigeria purchase tomatoes in the urban market. Of these consumers, over 90% purchase fresh tomatoes.…”

Section: Introductionmentioning

confidence: 99%

Approach for Designing Context-Specific, Locally Owned Interventions to Reduce Postharvest Losses: Case Study on Tomato Value Chains in Nigeria

Plaisier¹,

Sibomana²,

Waal³

et al. 2019

Sustainability

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Development projects on interventions to reduce postharvest losses (PHL) are often implemented largely independently of the specific context and without sufficient adaptation to the needs of people who are supposed to use them. An approach is needed for the design and implementation of specific, locally owned interventions in development projects. Our approach is based on Participatory Development and includes Living Lab and World Cafés. We applied the approach in a case study on reducing PHL in tomato value chains in Nigeria. The approach consists of nine steps. After scoping the sector, selected value chain stakeholders (case: farmers, transporters, traders, retailers) were gathered in Living Lab workshops. In the workshop, participants analyzed the product, information, and monetary flows in their own value chain, identified causes for PHL, and selected potential interventions to reduce these (case: plastic crates instead of raffia baskets to transport tomatoes). Selected interventions were implemented, tested, and monitored in pilot projects with the workshop participants. This was followed by an evaluation workshop. At the end of the case study, 89% of participants bought crates to keep using them in their value chain. Our approach resulted in context-specific, locally owned interventions to reduce PHL in the case study on tomato value chains in Nigeria. Its application in other countries, commodities, or interventions is needed to determine the effectiveness of the approach in a broader scope.

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“…Anastasiadis and Van Dam (2014) investigated the reasons and values behind the consumption of organic tomatoes in the Netherlands, and Sitorius, Henriques and Lucas (2014) studied the behavior of tomato consumers in East Timor. Adenegan et al (2012) conducted a spatial analysis of fresh tomato prices in Nigeria, and Adeoye et al (2016) researched the preferences and tastes of urban consumers of fresh tomatoes and the key factors that affect their purchasing decision. Ellison et al (2015) studied how the location of the store might affect the perceptions of tomato consumers.…”

Section: Introductionmentioning

confidence: 99%

Behavior of consumers of fresh tomatoes: A study using factor analysis

Moraes

Souki

Moura

2017

OR&A

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The objective of this study was to understand the purchasing decision process of consumers of fresh tomatoes based on model proposed by Blackwell, Miniard and Engel (2013). For this purpose, a two-step research was conducted. The first phase consisted of a qualitative research, using twenty in-depth interviews in which producers, wholesalers, retailers and final consumers participated with the purpose of identifying variables to be investigated in the quantitative phase. In the second phase, a quantitative and descriptive survey was conducted, from which were obtained 415 valid questionnaires of fresh tomato consumers. The results revealed that the reasons behind the consumption of fresh tomatoes are associated with "sensory stimuli and pleasure", or, in other words, to make the dishes aesthetically pleasing and tasteful, and for "healthiness and well-being", because of the health benefits offered by tomato (e.g. rich in vitamins and minerals). Furthermore, the positive image that consumers create regarding fresh tomatoes and its consumption is closely linked to its use in salads and sauces. It was also observed that, among the factors considered by consumers during their purchasing decision process, the organoleptic characteristics were prominent, followed by concerns with health and the environment. Finally, consumers of fresh tomatoes tend to purchase once a week at vegetable stands and for domestic consumption.

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Consumer Purchasing Behavior for Tomatoes

Cited by 10 publications

References 0 publications

Preferences for fresh tomatoes with a focus on young consumers in Germany – Choice-experiment and latent class analysis

Preferences for fresh tomatoes with a focus on young consumers in Germany – Choice-experiment and latent class analysis

Approach for Designing Context-Specific, Locally Owned Interventions to Reduce Postharvest Losses: Case Study on Tomato Value Chains in Nigeria

Behavior of consumers of fresh tomatoes: A study using factor analysis

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