Consumer Purchase Decisions of Organic Food Products: An Ethnic Analysis

The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia

“…This profile is similar to results from studies by Quah and Tan (2010) where consumers purchasing organic food were found to be older, female and Chinese, as well as Omar et al (2016) also found organic food consumers were from higher income group. The results of this research has shown that product attributes, availability, marketing communications and perceived value are the main important factors that influenced consumers' actual purchase of organic food in Malaysia.…”

“…Secondly, previous research studies in Malaysia were more concentrated on specific geographical locations as the study scope, for example at Klang Valley (Lim et al 2014;Mohamad et al 2014;Sia et al 2013), Penang (Quah & Tan 2010), Sarawak (Edman et al 2012), and Peninsula Malaysia (Phuah et al 2012), which may limitthe generalisation of the results in the context of Malaysia. Hence, there is a need to conduct a study which covers a broader context of Malaysia (Shaharudin et al 2010;Ahmad & Judhi 2010).…”

“…Since the early 1990s, the Malaysian government has undertaken various measures to support the growth of organic food industry by encouraging local organic farming, introducing organic certification program and environmental protectioninitiatives (Quah & Tan 2010). According to the Malaysian Agricultural Research and Development Institute (MARDI), the total production of organic produce was recorded at 65,591 tons with an estimated value of RM175 million in 2014.…”

“…In Malaysia, empirical studies on consumer behaviour in organic food industrywere very much confined to the religious factors (Shaharudin et al 2010), socio-demographical factors (Ahmad & Judhi 2010;Omar, Nazri, Osman & Ahmad 2016;Quah & Tan 2010) and consumers' attitude factors (Voon et al 2011) in influencing consumer intention to purchase or purchase of organic food in Malaysia. A preliminary literature review revealed that several research gaps exist.…”

Motives Underlying Organic Food Consumption in Turkey: Impact of Health, Environment, and Consumer Values on Purchase Intentions

“…Organic food consumption is thought to be an alternative lifestyle beginning with pregnancy (Pino et al, 2012), the arrival of a baby (Hamzaoui-Essoussi & Zahaf, 2012), and having children in the family (Hamzaoui-Essoussi & Zahaf, 2012). However, motivations for organic food consumption and importance attached to different organic food consumption motives vary across countries (Cerjak et al, 2010;Quah & Tan, 2010) which make it difficult to generalize the findings.…”