Consumer Purchase Behaviour for Green Products

Abstract

Purpose: The concern for climate change and global warming is increasing at global level which results in stimulating the interest of firms toward environmental protection and sustainable development. Many firms have started developing green products to meet the demand of environmentally conscious consumers. These firms are now interested in finding the determinants of environmentally conscious consumers' behaviour in order to develop effective marketing strategy to ensure the green purchase commitments. Methodology: Demographic factors, psychographic factors, environmental awareness, environmental concern, price & quality of the green products, Perceived Consumer Effectiveness (PCE), environmental attitude, information, promotional activity, and availability, are major factors in motivating one's behavioural change to engage in environmental behaviour. These factors have been tested in the past, but they have never been tested together in the context of green purchase behaviour of consumers in Central India. Therefore, this paper reviews the conceptual and empirical literatures of the abovementioned variables in explaining the green purchase behaviour. To indentify the factors which influence the consumer purchase behaviour for green products, factor analysis has been used. Data Collection: And convenient sampling method was used to collect the data from the five major cities of Madhya Pradesh. Over 650 questionnaires were circulated out of which a total of 390 questionnaires were considered for the final research purpose with 5 % error of margin and 5 % level of significance. Finding:

Integrating Green Marketing Issues in Water Sport Recreation Activities

“…Green marketers in order to satisfy environmentally friendly consumers are interested in finding the determinants of consumers" environmentally friendly behavior, and developing effective marketing strategies to ensure the green purchase commitments (Sharma, Sonwalkar, & Kapse, 2013;Zhang, Xiao, Zheng, Xue, Guo, & Wu, 2020). Researchers have attempted to identify the determinants of environmentally friendly behavior, according to different demographics (Barge, More, & Bhola, 2014;Samarasinghe, 2012a) as many studies have supported an important relationship between a demographic variable and relatively environmentally friendly behaviors (Chekima, Wafa, Igau, Chekima, & Sondoh Jr, 2016;Müderrisoðlu & Altanlar, 2011).…”

“…Researchers have attempted to identify the determinants of environmentally friendly behavior, according to different demographics (Barge, More, & Bhola, 2014;Samarasinghe, 2012a) as many studies have supported an important relationship between a demographic variable and relatively environmentally friendly behaviors (Chekima, Wafa, Igau, Chekima, & Sondoh Jr, 2016;Müderrisoðlu & Altanlar, 2011). Also, the focus has moved to psychological factors, such as attitudes (Mondéjar-Jiménez, Mondéjar-Jiménez, Vargas-Vargas, & Gázquez-Abad, 2012), involvement in real green actions (Abbas & Singh, 2014;Cheng, 2020;Grimmer, & Woolley, 2014) and other factors such as consumers" information about environmental issues (Sharma et al, 2013). Kouthouris, Panagiotidou, Kontogianni, Zafeiroudi and Alexandris (2014) investigated potential differences regarding students "predisposition in order to adopt environmentally friendly habits" according to their participation or non-participation in exercise activities during leisure time.…”

Heart over Mind? Effect of Perceived CSR on Consumer Buying Behaviour and the Mediating Role of Consumer Emotions

“…More importantly, firms must communicate such initiatives in a manner that reinforces these positive emotions thereby resulting in positive purchase intention. As suggested by [53] better communication strategies of the firm"s initiatives are bound to be crucial. The societal implications are that organisations can be convinced to spend more on community development, charitable causes and other such social and environmental causes as such spend is likely to generate more revenues for the firm through increased consumer loyalty [41].…”

Predicting green product purchase: Applying a Cognitive-Affective-Behavior hierarchy

“…The result of past research about consumer purchase behavior concludes that the raising of consumer's concern about the environment has given impact to their purchasing behavior; they prefer to buy and consume products that are environmentally beneficial (Sharma, Sonwalkar & Kapse, 2013). Due to the rising environmental concern, in marketing strategies, the information about features of the product, product quality, brand equity, price, safety and health that are associated with the product are provided to consumers, this information is taken by consumers into account.…”