Consumer Protection in Pakistan's Digital Economy: Assessing the Legal Framework for Safeguarding Consumers in E-commerce, Ensuring Product Safety, and Combating Online Scams
Aisha Warraich,
Muhammad Shoaib Jamil,
Muhammad Umar
et al.
Abstract:The purpose of this paper is to provide an overview of Pakistan's e-commerce industry— with a focus on the online retail sector. E-commerce has changed the face of business across the globe, redefining how organizations and consumers engage commercially. Pakistan's e-commerce market is still in its infancy but shows promise in terms of growth. This study delves into an evaluation of Pakistani laws related to consumer rights within the emerging digital economy of the country, specifically through e-commerce pla… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.