Consumer Product Involvement, Attitude and Cognition Towards Ad, and Perceived Value Concerning Purchase Intentions
Yosephine Hannie Wirya,
Tantri Yanuar Rahmat Syah
Abstract:An advertisement can be effective if the advertisement content and message conveyed by the marketer are right on target, and consumers are motivated to make a purchase. Where consumer’s purchase intentions are formed from the harmonious integration of various factors, both in terms of products marketed through advertising media to consumer responses themselves after they are exposed to advertising impressions. This study is based on a survey of 135 online respondents in Indonesia. The proposed hypotheses were … Show more
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