Consumer privacy and the new mobile commerce

Doorey, Alexandra; Wilcox, Gary B.; Eastin, Matthew S.

doi:10.4324/9781315167718-10

Cited by 2 publications

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“…In addition, in the same report indicates that for that year there would be 35 million devices of any type connected to mobile internet, of which 45% of them will be smartphones, far exceeding functional or nonintelligent mobile phones, which would have only 20% of the share of this market. For its part, the Gartner company produced a report in which it indicates that by 2014 the global spending on mobile advertising will reach 18,000 million dollars, experiencing a growth of 38% compared to the previous year, where an expenditure of almost 13,100 million dollars, while for 2017 the market will reach almost 42 billion dollars (Doorey et al, 2017), which clearly shows that it is a nascent market of enormous potential which is still far from finding a ceiling.…”

Section: Introductionmentioning

confidence: 99%

Untitled

2018

IJO-BS

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The growing access to mobile internet, added to the arrival of smartphones, has caused a real technological revolution in the mobile marketing industry. This study aims to investigate the attitude of Limkokwing students toward mobile marketing in the smartphone era. A total of 281 students have participated in this study. The finding of this study confirmed that some incentives can not only change the negative attitude towards mobile marketing but also that it is accepted by users. On the other hand, the fact those users have control over permits also positively affects this issue, while at the same time creating an institutional trust that is perceived by consumers as a positive and relevant signal.

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Section: Introductionmentioning

confidence: 99%

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2018

IJO-BS

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Development of a Theoretical Framework for Customer Loyalty in Australia

Bhatti

Abareshi

Pittayachawan

2019

Advances in Intelligent Systems and Computing

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The series "Advances in Intelligent Systems and Computing" contains publications on theory, applications, and design methods of Intelligent Systems and Intelligent Computing. Virtually all disciplines such as engineering, natural sciences, computer and information science, ICT, economics, business, e-commerce, environment, healthcare, life science are covered. The list of topics spans all the areas of modern intelligent systems and computing such as: computational intelligence, soft computing including neural networks, fuzzy systems, evolutionary computing and the fusion of these paradigms, social intelligence, ambient intelligence, computational neuroscience, artificial life, virtual worlds and society, cognitive science and systems, Perception and Vision, DNA and immune based systems, self-organizing and adaptive systems, e-Learning and teaching, human-centered and human-centric computing, recommender systems, intelligent control, robotics and mechatronics including human-machine teaming, knowledge-based paradigms, learning paradigms, machine ethics, intelligent data analysis, knowledge management, intelligent agents, intelligent decision making and support, intelligent network security, trust management, interactive entertainment, Web intelligence and multimedia.The publications within "Advances in Intelligent Systems and Computing" are primarily proceedings of important conferences, symposia and congresses. They cover significant recent developments in the field, both of a foundational and applicable character. An important characteristic feature of the series is the short publication time and world-wide distribution. This permits a rapid and broad dissemination of research results.

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Consumer privacy and the new mobile commerce

Cited by 2 publications

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Development of a Theoretical Framework for Customer Loyalty in Australia

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