Abstract:This research was conducted to 1) Analyze the perception of consumers on the attributes of chili, and 2) Know which chili products are selected by consumers based on shape, size and which are most wanted to buy. Forty consumer respondents were taken by accidental sampling technique. Consumers are asked to assess 10 types of the UNIB chili varieties, both monoculture and combination polyculture between varieties. The results showed that the majority of respondents stated that the size and shape attributes wer… Show more
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