Consumer Preferences for Farmed Seafood: An Italian Case Study

Pulcini, Domitilla; Franceschini, Simone; Buttazzoni, L.; Giannetti, Cristina; Capoccioni, Fabrizio

doi:10.1080/10498850.2020.1749201

Cited by 29 publications

(22 citation statements)

References 45 publications

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“…The pre-tests showed that especially the species and food processing could be well mapped between the countries. Therefore, we focus particularly on these aspects, as both species preference and processing were cited as the most important determinants of the purchase decision in the literature and were reinforced in our semi-structured interviews ( Cantillo et al, 2021 ; Krešić et al, 2020 ; Pulcini et al, 2020 .…”

Section: Resultsmentioning

confidence: 99%

“…Based on an extensive literature search, we identified several criteria that have the biggest influence on the individual purchase decision: price, health benefits, importance of certification, animal welfare, and product processing ( Cantillo et al, 2021 ; Krešić et al, 2020 ; Menozzi et al, 2020 ; Pulcini et al, 2020 ). We decided to focus on these central five criteria in order to make the posters as simple and accessible as possible vis á vis to obtain first insight into the differences concerning the magnitude of available scientific knowledge and its respective influence on individual decision-making.…”

Section: Methodsmentioning

confidence: 99%

“…Seafood has positive health attributes, such as reduced cardiovascular disease risk or better neural development during childhood ( Boase et al, 2019 ; Menozzi et al, 2020 ; Willett et al, 2019 ). Thus, especially the health benefits seem to have a high influence on the purchasing behaviour of the consumer ( Hoque and Alam, 2020 ; Pulcini et al, 2020 ; Wongprawmas et al, 2022 ).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Country-specific food culture and scientific knowledge transfer events – Do they influence the purchasing behaviour of seafood products?

Petereit

Hoerterer²,

Krause³

2022

Aquaculture

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Section: Resultsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Country-specific food culture and scientific knowledge transfer events – Do they influence the purchasing behaviour of seafood products?

Petereit

Hoerterer²,

Krause³

2022

Aquaculture

View full text Add to dashboard Cite

“…We already mentioned the role of sensory cues, but also extrinsic attributes can be used, for example, origin, seasonality or texture, and mouthfeel. Convenience plays a particular role in the decision of consuming fresh fish, to the point of being a barrier in some cases (Ankamah-Yeboah et al 2019 ; Cantillo et al 2021 ; Carlucci et al 2015 ; Pulcini et al 2020 ). Italian respondents stated to purchase fresh fish only if a cleaning service is provided by the fishmonger.…”

Section: Discussionmentioning

confidence: 99%

Drivers of fish choice: an exploratory analysis in Mediterranean countries

et al. 2022

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Fish is an important source of healthy proteins and an important economic sector in Mediterranean countries. Despite the wealth of knowledge acquired in Western countries, a gap has been found in studies in developing countries, as in the Mediterranean southern shore. Therefore, we aimed to investigate consumers’ perceptions of finfish attributes, with qualitative tools as focus groups, given the exploratory nature of the research. The focus groups have been held in Italy, Lebanon, Spain, and Tunisia; in each country, one was held in seaside areas and one in inland areas, in order to control for the availability of fish that shapes consumers’ evaluations and expectations. The focus groups have been analysed through content and semantic analyses. Results of the study yielded main themes recurring in the discussions that have been categorized along such dimensions: (1) definition of fish products; (2) context; (3) search attributes; (4) experience attributes; and (5) credence attributes. Among attributes, the ones mostly guiding consumers’ choices seem to be freshness and fish species, which are used as proxies for quality and sensory attributes. Most of the respondents preferred delicate white fish, while some exceptions were found in Tunisian respondents preferring blue fish and they also were the only ones who were not looking for convenient and already cleaned products. Trust also represented a critical element in guiding the decisions of consumers: with a lack of trust, consumers deviate from preferring local products, as noticeable especially in Lebanese respondents’ opinions. Credence attributes such as animal welfare and sustainability received a minor attention from all the respondents.

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“…Behaviorally, participants’ purchase intention for fresh aquatic products was significantly greater than that for frozen aquatic products, which is in line with previous studies that suggested that participants prefer to buy fresh aquatic food. 35 , 36 …”

Section: Discussionmentioning

confidence: 99%

The Effect of Product Image Dynamism on Purchase Intention for Online Aquatic Product Shopping: An EEG Study

Wang¹,

Wang²,

Lian³

et al. 2021

PRBM

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Purpose The normalization of epidemic prevention and control triggered a fierce scuffle in the e-commerce of fresh food, as well as for aquatic products online shopping. The main difficulty for consumers to buy fresh food online has always been information asymmetry. Previous study reported that the image is still the primary information source to address information asymmetry. Yet, few studies have focused on the image presentation of aquatic products in e-commerce. The current study aims to probe the effect of perceived movement of e-commerce pictures on purchase intention of aquatic products. Further, we examine how consumers’ cognitive conflict and emotion occur when purchasing specific aquatic products with different image dynamism. Methods Twenty-eight subjects participated in an experiment with a 2-level product category (fresh vs frozen) × 2-level image dynamism (static vs dynamic) design. During the experiment, participants were asked to rate their purchase intention after they browse the experimental stimulus. We recorded subjects’ electroencephalograms (EEGs) throughout the experiment. Results Behaviorally, participants’ purchase intention for the dynamic image was significantly greater than that for the static image, regardless of aquatic product categories. At the neural level, we found that dynamic image produced less cognitive conflict and aroused consumers’ positive feelings, which were reflected in decreased N2 amplitudes and latency as well as increased LPP (late positive potential) amplitude, respectively. This effect was enhanced for fresh aquatic products. Conclusion Although picture dynamism only increases perceived movement, it can still induce positive emotions toward the product and lead to a greater purchase intention. The current study emphasized the value of the neuroscience method in revealing consumer cognition and emotion duration product evaluation.

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Consumer Preferences for Farmed Seafood: An Italian Case Study

Cited by 29 publications

References 45 publications

Country-specific food culture and scientific knowledge transfer events – Do they influence the purchasing behaviour of seafood products?

Country-specific food culture and scientific knowledge transfer events – Do they influence the purchasing behaviour of seafood products?

Drivers of fish choice: an exploratory analysis in Mediterranean countries

The Effect of Product Image Dynamism on Purchase Intention for Online Aquatic Product Shopping: An EEG Study

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