Consumer Preference Heterogeneity and Preference Segmentation: The Case of Ecolabeled Salmon in Danish Retail Sales

Ankamah‐Yeboah, Isaac; Asche, Frank; Bronnmann, Julia; Nielsen, Max; Nielsen, Rasmus

doi:10.1086/708508

Cited by 29 publications

(19 citation statements)

References 63 publications

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“…In this sense, some studies examine the links between these variables (Ajour et al, 2020;Elg et al, 2021) and how these relationships may vary depending on the type of consumer (Ankamah-Yeboah et al, 2020).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…On the other hand, from the consumers' perspective, their interest is a consequence of the change in citizens' attitude towards sustainability. There is an important part of the population who choose an establishment to make purchase decisions, analyzes the origin of the product and the way it is made (Ankamah-Yeboah et al, 2020). This new type of consumer prefers those alternatives that least harm society and nature.…”

Section: Introductionmentioning

confidence: 99%

“…Several studies suggest that consumers' perceptions on the sustainable practices implemented by companies may vary depending on the demographic and behavioral characteristics of consumers (Ankamah-Yeboah et al, 2020). In other words, consumers' perceptions of the retailer's actions regarding economic, social and environmental sustainability may vary across segments of consumers.…”

Section: Introductionmentioning

confidence: 99%

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Proceedings of the 17th International Research Symposium on Service Excellence in Management - QUIS17

2022

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This paper is based on an evaluation of a telemental health service, 'Let's Keep Talking', based in Liverpool, England. Telephone interviews were conducted with service users and volunteers, exploring both the utility of the service model in the pandemic context and its long-term viability. Findings highlight multiple benefits of this model, which has the potential to generate transformative change within the lives of both clients and volunteers. However, the particular benefits of face-to-face contact were also emphasised, ultimately supporting an argument for blended models of care. Key recommendations pertain to blended care and revisiting the service communications strategy.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Proceedings of the 17th International Research Symposium on Service Excellence in Management - QUIS17

2022

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“…However, these attributes are not homogenous, and consequently, different groups of consumers have different preferences for buying organic food (e.g. Ankamah-Yeboah et al. , 2020; Chryssohoidis and Krystallis, 2005; Drugova et al.…”

Section: Introductionmentioning

confidence: 99%

“…, 2020). Market segmentation and accurate identification of the key factors affecting organic food consumption will pave the way for improved resource allocation and decision-making, prediction of consumer response to marketing strategies and identification of potential markets (Ankamah-Yeboah et al. , 2020; Drugova et al.…”

Section: Introductionmentioning

confidence: 99%

Organic food market segmentation based on the neobehavioristic theory of consumer behavior

Tohidi

Mousavi

Dourandish

et al. 2022

BFJ

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PurposeAlthough Iran is one of the largest producers and exporters of saffron in the world, the organic saffron market in Iran is still in its early stages, and there is scarce empirical evidence in this regard. Therefore, the study's primary purpose is to segment the organic saffron market in Mashhad, Iran using neobehavioristic theory and machine learning methods.Design/methodology/approachConsidering the neobehavioristic theory of consumer behavior, the organic saffron market was segmented using crisp and fuzzy clustering algorithms. Also, to assess the relative importance of the factors affecting the intention to buy organic saffron in each market segment, a sensitivity analysis was performed on the output of the artificial neural network (ANN). A total of 400 questionnaires were collected in Mashhad, Iran in January and February 2020.FindingsIn contrast to the belief that psychological factors are more important in market segmentation than demographic characteristics, findings showed that the demographic characteristics of consumers, especially education and income, are the dominant variables in the segmentation of the organic food market. Among the 4 A’s marketing mix elements, the results showed that a low level of awareness and accessibility are obstacles to organic saffron market development. Advertising, distribution channel improvement, package downsizing and online business development are suggested strategies for expanding the organic saffron market in Iran.Practical implicationsThe results of the present study will help policymakers and suppliers of organic saffron to identify their target markets and design short- and long-term marketing strategies to develop the organic saffron market.Originality/valueMachine learning methods and the neobehavioristic theory of consumer behavior were used to segment the organic food market.

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Assessment of consumer preferences in the context of multiple labels: the case of fishery and aquaculture products

Dewals,

Lucas,

Daures

et al. 2024

Rev Agric Food Environ Stud

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Consumer Preference Heterogeneity and Preference Segmentation: The Case of Ecolabeled Salmon in Danish Retail Sales

Cited by 29 publications

References 63 publications

Proceedings of the 17th International Research Symposium on Service Excellence in Management - QUIS17

Proceedings of the 17th International Research Symposium on Service Excellence in Management - QUIS17

Organic food market segmentation based on the neobehavioristic theory of consumer behavior

Assessment of consumer preferences in the context of multiple labels: the case of fishery and aquaculture products

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