Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat

Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; Czellar, Sandor; Voss, Kevin E.

doi:10.1016/j.jretconser.2017.11.010

Cited by 52 publications

(58 citation statements)

References 56 publications

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“…On the other hand, to reflect the cannibalization effect from the retailer's store brands, as in Liu et al [19] and Mieres et al [20], we assume that store brands are usually perceived as alternatives whose quality and awareness are inferior to those of national brands. That is, to model this difference between the store and national brands, following prior researches, we let σ 2 ∈ [0, 1] refer to the degree of substitution of the retailer's store brands to the manufacturer's national brands.…”

Section: Assumptionsmentioning

confidence: 99%

“…Since 2017, Wal-Mart has offered store brands, such as Great Value, Mainstays, and Faded Glory. Drivers of the market share of retailers' store brands have been attributed to the lower price of alternatives available to the consumer [19]. Such a low-price strategy enables store brands to have experienced considerable growth in the last three decades, often at the expense of national brands [20][21][22].…”

Section: Introductionmentioning

confidence: 99%

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Can Design for the Environment be Worthwhile? Green Design for Manufacturers Brands When Confronted with Competition from Store Brands

Zhang

2020

Sustainability

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To contribute to global sustainability, many manufacturers are starting to implement green product development and trying to provide environmentally friendly products. Although green products are environmentally beneficial to our society, the performance of green product development remains poor because of cannibalization from traditional alternatives at lower prices. This is particularly the case in the current unforgiving marketing reality in which many brand retailers, such as Wal-Mart, Tesco, and Carrefour, offer their own store brands as traditional alternatives. Although a large stream of research has studied the effects of competition on manufacturers’ green design, to the best of our knowledge, there is a dearth of research on the effects of competition from retailers’ store brands on manufacturers’ green design. To fill this gap, we present two models in which the manufacturer has an incentive to design for the environment, and the retailer has the flexibility to sell store brands (Model S), or it does not (Model N). Surprisingly, our analysis indicates that the presence of store brands may stimulate the manufacturer to release a new greener version of the national brand. Moreover, we find that although the presence of store brands is beneficial to the retailer and industry, it always hurts the manufacturer’s profitability. To incentivize the manufacturer to support Model S, we propose a two-part tariff contract.

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Section: Assumptionsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Can Design for the Environment be Worthwhile? Green Design for Manufacturers Brands When Confronted with Competition from Store Brands

Zhang

2020

Sustainability

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“…La teoría del autoconcepto hace referencia a la idea que tiene cada persona de sí misma, con base en lo que piensan que son y el concepto de quiénes les gustaría ser (Wu y Chan, 2011;Moreno y Figueroa, 2017;Nam et al, 2011;Choi y Rifon, 2012;Hosany y Martin, 2012). Algunos estudios establecen que la teoría del autoconcepto se puede aplicar a la formación de relaciones con las marcas y es eficaz para predecir diversos aspectos del comportamiento del consumidor (Mandel, Rucker, Levav y Galinsky, 2017;Read, 2016;Liu, Sprott, Spangenberg, Czellar y Voss, 2018;Bachman, Norman, Hopkins y Brookover, 2016). La teoría analiza cómo las personas actúan de modo semejante y la forma en que analizan el entorno externo, teniendo como resultado actitudes a través de su comportamiento.…”

Section: El Efecto Del Autoconcepto En El Comportamiento Del Consumidorunclassified

“…Según Zeugner-Roth, Žabkar y Diamantopoulos (2015), la interacción del etnocentrismo, la identidad nacional y el cosmopolitismo del consumidor son impulsores del comportamiento del consumidor. Además, diversos estudios explican que la teoría que apoya el cómo entender el efecto en la autocongruencia sobre el autoconcepto del consumidor es la teoría de la identidad social (Liu et al, 2018;Zeugner-Roth et al, 2015;He y Wang, 2015;Balabanis y Diamantopoulos, 2016).…”

Section: Percepción De Marcas Nacionalesunclassified

“…La teoría de la identidad social es una teoría psicológica social interaccionista sobre el rol de la autoconcepción y los procesos cognitivos asociados a las creencias sociales en procesos grupales y las relaciones intergrupales (Hogg, 2016). Algunas investigaciones detallan que la identidad cultural sobre la teoría de identidad social y el autoconcepto mejoran la preferencia en la compra de marcas nacionales (He y Wang, 2015;Liu et al, 2018). Incluso, Siamagka y Balabanis (2015) identificaron que los consumidores prefieren productos nacionales a extranjeros, aun cuando la calidad de un producto sea menor y el precio sea más elevado.…”

Section: Percepción De Marcas Nacionalesunclassified

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El efecto de la autocongruencia en un sello de denominación de origen: el sello hecho en Puerto Rico

2019

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Esta investigación cuantitativa analiza la teoría del autoconcepto y la identidad social y su impacto en las percepciones del comportamiento del consumidor de Puerto Rico y un sello de denominación de origen. Con 294 participantes de una encuesta y analizados a través de ecuaciones estructurales, se presentan resultados de cómo el autoconcepto y la identidad social generan el efecto de autocongruencia, lo cual tiene un impacto en la percepción de marcas nacionales y el sello de denominación de origen. Esta investigación genera una gran aportación a la brecha de estudios sobre los sellos de denominación de origen y presenta nueva evidencia sobre el comportamiento del consumidor a través del estudio del autoconcepto.

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Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA

Foroughi,

Iranmanesh,

Nilashi

et al. 2023

J of Consumer Behaviour

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Given the rise of marketing through social media influencers (SMIs), this study aimed to investigate the influences of source credibility and content validity factors on followers' attitudes and intention to purchase brands endorsed by SMIs through brand engagement and brand expected value. The study assessed the moderating effect of product–influencer congruency. Data were collected from 429 individuals in Iran and were assessed using the “partial least squares” (PLS) and “fuzzy‐set qualitative comparative analysis” (fsQCA) approaches. PLS results affirmed the significance of all direct relationships except the role of entertainment value on brand engagement and informativeness value on brand expected value. Product–influencer congruence positively moderated the effects of trustworthiness and expertise on brand expected value. fsQCA identified five solutions with various combinations of elements that lead to high purchase intention. The results of performing fsQCA revealed that three factors, namely attractiveness, entertainment value, and attitude, are necessary to achieve high purchase intention. fsQCA results challenged the PLS findings, indicating the importance of using an asymmetric approach in conjunction with PLS. Our study provides valuable insight for marketing influencers and practitioners on the importance of source credibility and content value factors in enhancing the effectiveness of SMI marketing activities and persuading customers to purchase endorsed brands.

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Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat

Cited by 52 publications

References 56 publications

Can Design for the Environment be Worthwhile? Green Design for Manufacturers Brands When Confronted with Competition from Store Brands

Can Design for the Environment be Worthwhile? Green Design for Manufacturers Brands When Confronted with Competition from Store Brands

El efecto de la autocongruencia en un sello de denominación de origen: el sello hecho en Puerto Rico

Determinants of followers' purchase intentions toward brands endorsed by social media influencers: Findings from PLS and fsQCA

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