Consumer personality and lifestyles at the box office and beyond: How demographics, lifestyles and personalities predict movie consumption

Palomba, Anthony

doi:10.1016/j.jretconser.2020.102083

Cited by 19 publications

(13 citation statements)

References 24 publications

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“…Past media studies have used personality as a key variable to predict media consumption. Personalities have been found to predict genre consumption across television and movie consumption (Palomba, 2020a;Villani, 1975). Personality has been found to be more predictive than demographics in understanding television show consumption among consumers (Sandy et al, 2013).…”

Section: Trait Theorymentioning

confidence: 99%

“…It is necessary to consider how consumers adopt technology to view SVOD services. However, frequent movie consumers are extraordinarily inclined to adopt technology, so much so that proclivity to adopt technology largely did not serve as a key predictor in movie genre consumption or JCMARS 4,3 movie platform consumption (Palomba, 2020a). A recent study by Pew Research illustrates that roughly half of US consumers own a tablet, and nearly 90% own a smartphone.…”

Section: Diffusion Of Innovationmentioning

confidence: 99%

“…Together, these measurements accounted for 8-21% of television viewing. A study by Palomba (2020a) examined frequent movie consumers' movie genre and movie platform consumption. The study found demographics explained 5-19% of movie genre consumption and 4-20% of movie platform consumption.…”

Section: Introductionmentioning

confidence: 99%

“…The structure of this study is similar in nature to Palomba (2020a), which considered demographics, lifestyles and personalities of frequent movie genre consumption and frequent movie platform consumption. Admittedly, while SVOD consumption is passive, it is a type of consumption that is platform agnostic in nature, meaning its content can be viewed on a wide variety of technology platforms.…”

Section: Introductionmentioning

confidence: 99%

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How consumers' personalities, lifestyles and demographics predict SVOD genre and SVOD platform consumption

Palomba

2021

JCMARS

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PurposeStreaming video on demand (SVOD) services are comprised of digital media content creation and content distribution that provide a vast array of genre content playable on an assortment of different technology platforms. Additionally, these digital services are equipped to collect data and information on consumers. However, these services do not capture extensive consumer demographics, lifestyles or personalities information.Design/methodology/approachTo resolve this discrepancy, collecting external information such as complete demographics, personalities and lifestyles of consumers can be useful in advancing SVOD consumer behavior knowledge. This study examined how consumer demographics, lifestyles and personalities may predict SVOD genre consumption and SVOD platform consumption. A survey was executed and disseminated to collect consumer information across these dimensions. Multiple linear regressions and a structural equation model were formed to explicate variance.FindingsConsumer demographics, lifestyles and personalities’ information do predict SVOD genre consumption and SVOD platform consumption.Originality/valueMedia selection and trait theory have not been applied to understanding unexplained variance behind consumer media consumption, and are often used to predict media consumption variance among consumers. These findings illustrate that, while digital consumer touchpoints are necessary to collect and analyze, marketers should not lose sight of easily-obtainable consumer data, much of which dictates consumption choices.

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Section: Trait Theorymentioning

confidence: 99%

Section: Diffusion Of Innovationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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How consumers' personalities, lifestyles and demographics predict SVOD genre and SVOD platform consumption

Palomba

2021

JCMARS

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“…Currently, there is a lack of empirical studies that have conducted quantitative analyses Additionally, the expected viewership of Marvel superhero movies may contribute to differences in expression of romantic ideals between men and women. One study found men are more likely to choose to watch superhero movies than genres such as romance, which women are more likely to choose (Palomba, 2020). Certain studies have shown men tend to like watching content with violence (Kcrmar & Kean, 2005) and have been shown to remember an action movie better than a romance movie (Wühr & Schwarz, 2016).…”

mentioning

confidence: 99%

Super Romantic

Parham

2021

UFJUR

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Marvel superhero movies have a wide audience. Many of these movies contain romance, and therefore it may be valuable to analyze the content of this romance, given its success and influence. This led to the question: Are there differences in expression of romantic ideals and challenges between men and women in Marvel superhero movies? This study addressed this question by performing a content analysis of 23 Marvel superhero movies from Iron Man to Spider-Man: Far From Home. Gender differences were assessed on the frequency of romantic ideals expressed and on the frequency of challenges expressed. Statistical analysis showed there was a significant difference in frequency of romantic ideal expression between men and women. There was no significant difference in frequency of challenges between men and women. There is not a current body of literature that examines gender differences in expression of romantic ideals and challenges between men and women in Marvel superhero movies, and therefore this study can contribute to the current body of work. Implications of the current analysis and suggestions for future investigation are discussed.

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When push comes to shove: How coach versus student athlete misconduct affects event attendance intentions

Boman

Lefebvre

Hewage

2023

Journal of Retailing and Consumer Services

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Consumer personality and lifestyles at the box office and beyond: How demographics, lifestyles and personalities predict movie consumption

Cited by 19 publications

References 24 publications

How consumers' personalities, lifestyles and demographics predict SVOD genre and SVOD platform consumption

How consumers' personalities, lifestyles and demographics predict SVOD genre and SVOD platform consumption

Super Romantic

When push comes to shove: How coach versus student athlete misconduct affects event attendance intentions

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