Abstract:The study was premised on assessing the existing customer perceptions towards online retailing in Botswana. In particular, the study used University of Botswana staff and students as a case study. Data for this study was collected through questionnaires given to students and staff of the University of Botswana. Descriptive statistics and Independent t-tests were used to analyse the results. The results from this study indicate that consumers in the University of Botswana utilise traditional shopping more than … Show more
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