Consumer Perceptions towards Counterfeit Apparel Products Survey

Moon, Moin Ahmad; Javaid, Batish; Kiran, Maira; Awan, Hayat Muhammad; Farooq, Amna

doi:10.1037/t69818-000

Cited by 3 publications

(7 citation statements)

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“…Social influences also positively influence the attitude to buy counterfeit (Teah et al, 2015;Bhatia, 2018;Moon et al, 2018). However, information susceptibility does not affect attitude to buy counterfeits (Teah et al, 2015;Ting et al, 2016;Moon et al, 2018).…”

Section: Discussionmentioning

confidence: 96%

“…Findings for personal traits factors for materialism and integrity were controversial results, whereas for value-conscious all the extracted studies that have examined this factor have reported that value consciousness consumers have positive attitudes to buy counterfeits. For Product attributes, the factors' product appearance, product knowledge, prior experience with counterfeit have been reported to have a favorable impact on the attitude to buy counterfeit (Swami et al, 2009;Moon et al, 2018); however, the factors' brand consciousness and store trustworthiness didn't have any effect on attitude toward counterfeit.…”

Section: Discussionmentioning

confidence: 98%

“…goods Moon et al, (2018) demonstrated that prior experience of purchasing counterfeit, product knowledge, and product attributes had a positive impact on the utilitarian attitude. Other streams of research like Swami et al, (2009) and Riquelme et al, (2012) have also shown that prior knowledge with counterfeit products affects attitudes to buying counterfeit products.…”

Section: The Impact Of Product-based Factors On Attitude To Buying Co...mentioning

confidence: 99%

“…The most cited social factors examined in the extracted literature are collectivism ( Teah et al, 2015), descriptive and subjective norms (Riquelme et al, 2012), information and normative susceptibility (Teah et al, 2015;Ting et al, 2016;Moon et al, 2018), collectivism (Teah et al, 2015), social influence (Bhatia, 2018), and status consumption (Riquelme et al, 2012;Teah et al, 2015;Ting et al, 2016;Moon et al, 2018). Teah et al, (2015) demonstrated that when investigating the predictors of attitudes towards luxury brand counterfeiting for both the China Chinese and Taiwan Chinese, The results indicated a positive relationship among collectivism and attitudes to purchasing the counterfeit products for the Chinese but not for the Chinese Taiwanese.…”

Section: The Impact Of Social-based Variables On Customer's Attitude ...mentioning

confidence: 99%

“…Another study by Pau & Teah (2009) revealed that status consumption was the most substantial determinant affecting behavior, it indicating also those status buyers are more likely to buy counterfeit brand names. In addition, Moon et al, (2018) argued that status consumption a major positive predictor for hedonic and utilitarian attitudes.…”

Section: The Impact Of Social-based Variables On Customer's Attitude ...mentioning

confidence: 99%

See 4 more Smart Citations

Analyzing Consumer Behavior Toward Counterfeit Products: A Systematic Literature Review

على¹

2020

التجارة والتمويل

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counterfeiting is one of the oldest business phenomena in history that has been affecting trade for about 2,000 years, which has been exploded in the recent years. this research aims to analyze marketing literature review on consumer behavior toward counterfeit products. It also aims to identify the research gap for potential studies by concentrating on determinants that affect consumer purchasing behavior toward counterfeit products. To achieve the research objectives the researcher divide the study into two main parts. The first part includes studies that investigate consumer behavior toward counterfeiting. The methodology and the main results of 42 studies published between 2009 and 2019. The current research presents important ideas for future studies on consumer behavior toward counterfeit products.

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Section: Discussionmentioning

confidence: 96%

Section: Discussionmentioning

confidence: 98%

Section: The Impact Of Product-based Factors On Attitude To Buying Co...mentioning

confidence: 99%

Section: The Impact Of Social-based Variables On Customer's Attitude ...mentioning

confidence: 99%

Section: The Impact Of Social-based Variables On Customer's Attitude ...mentioning

confidence: 99%

See 3 more Smart Citations

Analyzing Consumer Behavior Toward Counterfeit Products: A Systematic Literature Review

على¹

2020

التجارة والتمويل

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Generation Z Perception of Counterfeit Product Attribute and The Influence Toward Purchase Intention

Kusuma

2021

AJIM

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This research was conducted on 133 z generations of Indonesia. This study uses the Stimulus-Organism-Respondent model to explain counterfeit products' purchase intention in Generation z in Indonesia. This study uses SEM to analyze research results. This study's results indicate that the stimulus of past experience, product knowledge, product appearance, novelty-seeking, status consumption, and information susceptibility can affect the utilitarian and hedonic attitude of generation z towards imitation products. The utilitarian and hedonic attitudes of generation Z affect the counterfeit product purchase intention. These results can understand what stimuli can affect generation Z's attitude towards counterfeit products and how this affects the counterfeit product purchase intention.

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Bi-dimensional values and attitudes toward online fast food-buying intention during the COVID-19 pandemic: An application of VAB model

Chen

Siddik²,

Masukujjaman³

et al. 2022

Front. Nutr.

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The purpose of the study is to determine the factors of online fast food-buying intention among Bangladeshi Millennials during the COVID-19 pandemic. The study adopted the Value-Attitude-Behavior (VAB) model and designed it as a higher-order constructs model to predict buying intention. Using a quantitative method (i.e., cross-sectional survey), data was collected from 325 respondents via a structured questionnaire and subsequently analyzed using Structural Equation Modeling (SEM) through AMOS software. The findings of the study revealed that convenience and food quality generate utilitarian values, while subjective norms and novelty-seeking form hedonic values. Also, utilitarian and hedonic values significantly affect cognitive and affective attitudes. As opposed to food quality, the cognitive attitude, affective attitude, self-identity, and subjective norms were observed to affect behavioral intention, with affective attitude producing the strongest association, albeit with the high explanatory power of the model. Consequently, this study offers a number of theoretical and policy implications to design better interventions that address public health regarding fast food consumption.

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Consumer Perceptions towards Counterfeit Apparel Products Survey

Cited by 3 publications

References 0 publications

Analyzing Consumer Behavior Toward Counterfeit Products: A Systematic Literature Review

Analyzing Consumer Behavior Toward Counterfeit Products: A Systematic Literature Review

Generation Z Perception of Counterfeit Product Attribute and The Influence Toward Purchase Intention

Bi-dimensional values and attitudes toward online fast food-buying intention during the COVID-19 pandemic: An application of VAB model

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