Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility

Stanaland, Andrea J. S.; Lwin, May O.; Murphy, Patrick E.

doi:10.1007/s10551-011-0904-z

Cited by 400 publications

(315 citation statements)

References 63 publications

(59 reference statements)

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“…Research indicates that perceived CSR is a response to CSR campaign messages (Lin 2005) and the antecedent of consumers' positive responses to CSR activities (Lin et al 2011;Stanaland et al 2011;Tian et al 2011). More specifically, Tian et al (2011) showed perceived CSR was a significant positive predictor of attitudes toward the company and purchase intentions.…”

Section: Perceived Message Clarity and Perceived Csr As Mediatorsmentioning

confidence: 99%

“…Similarly, Lin et al (2011) documented that perceived CSR led consumers to trust the company, which subsequently generated greater purchase intentions. Additionally, Stanaland et al (2011) found that perceived CSR positively influenced perceived corporate reputation, trust in the company, and consumer loyalty.…”

Section: Perceived Message Clarity and Perceived Csr As Mediatorsmentioning

confidence: 99%

“…In particular, this study adopts a multiple mediation approach to examine whether perceived message clarity and perceived CSR vary by cultural difference in response to the abstract vs. concrete messages, which may subsequently influence attitudes toward the company and purchase intention (Kim et al 2010;Lin et al 2011;Stanaland et al 2011;Tian et al 2011). In doing so, this study would contribute not only to the research stream on CSR communication research and campaign development, especially campaigns targeting different cultural or sub-cultural groups, but also to research on crosscultural campaign effects.…”

Section: Introductionmentioning

confidence: 99%

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Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: perceived message clarity and perceived CSR as mediators

Kim

Bae

2016

Int J Corporate Soc Responsibility

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Guided by Hofstede's (Culture's consequences: Comparing values, behaviors, institutions, and organizations across nations, 2001) cultural value of uncertainty avoidance, this study tests whether the effect of concrete vs. abstract CSR campaign messages on attitude toward the company and purchase intention varies by cultural difference in uncertainty avoidance and whether such effect is mediated by the perceived clarity of the message and perceived CSR. Lab experiments were performed in the U.S. and South Korea with American and Korean college students. Two-way ANOVA results revealed the relative advantage of concrete message on attitude toward the company and purchase intention among Koreans (vs. Americans) with high (vs. low) uncertainty avoidance. A series of bootstrap analysis testing multiple mediation models showed that the relative advantage of concrete message among Koreans was mediated by their perceived message clarity and perceived CSR in response to the concrete message. By identifying an international CSR campaign message strategy, the findings contribute to research on cross-cultural campaigns and CSR campaign effects.

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Section: Perceived Message Clarity and Perceived Csr As Mediatorsmentioning

confidence: 99%

Section: Perceived Message Clarity and Perceived Csr As Mediatorsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: perceived message clarity and perceived CSR as mediators

Kim

Bae

2016

Int J Corporate Soc Responsibility

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“…In the literature, it has been argued that this type of policy aimed at achieving corporate sustainability leads to favourable results for the company [44] as it contributes to improving financial results [28,[45][46][47] and favours the improvement of reputation, image, or brand value [33,48,49]. On the other hand, according to Madueño [50] (p. 32) it is a reflection of the expectations of the clients [49,51], employees [52][53][54][55], investors [56], managers [57], and other interested parties [58].…”

Section: Introductionmentioning

confidence: 99%

Sustainable Practices in Small and Medium-Sized Enterprises in Ecuador

2018

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Small and medium-sized enterprises (SMEs), as well as larger enterprises, generate economic, social, and environmental impacts on their environment. However, in the case of these types of enterprises, the accumulation of these impacts is very significant in the immediate surroundings where they offer their products and services. This discussion is particularly relevant in Ecuador, where 99% of all enterprises are SMEs. The objective of this research is to find out if small and medium-sized enterprises in this country are involved in the adoption of sustainable practices as well as see if there are significant differences in adoption based on size, sector, and age. The methodology used is the performance of a descriptive analysis and regression of the data obtained through a structured questionnaire (indicators of the Ethos Institute of Brazil). Previously, the reliability of the questionnaire was validated through an exploratory factor analysis. The target population consists of 9843 enterprises, obtaining a sample size of 188 valid surveys, which implies a response rate of 2%, representing a sampling error of ±7.08%. The results obtained enabled us to perform a sustainability diagnosis of SMEs in Ecuador, identifying the strengths and weaknesses. The managers have a positive and favourable attitude towards sustainability. The practices considered show a medium-high implementation level of 79.71% in economic sustainability, 82.28% in social sustainability, and 78.14% in environmental sustainability in the enterprises considered in the sample. Although these percentages are significant, there is plenty of scope for improvement.

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“…El desempeño socialmente responsable tiene un impacto positivo sobre la percepción que la sociedad tiene sobre la organización (Stanaland, Lwin, & Murphy, 2011) y su divulgación es fuente de ventaja competitiva (Alvarado & Schlesinger, 2008). Si bien, en el sector bancario, como apuntan Orozco, Martínez & Boton (2012), existen investigaciones que se han encargado de la divulgación de la información sobre RSC, estas se han limitado a estudiar un país o entorno en particular (Douglas, Doris & Johnson, 2004;Castelo & Lima, 2006;Vázquez & análisis de las memorias de sostenibilidad de la banca internacional Vol.…”

Section: Introductionunclassified

Análisis de las memorias de sostenibilidad de la banca internacional

Alonso-Cañadas

Saraite-Sariene

Rosario

et al. 2018

Rev. Elect. Invest. Ciencias Econ.

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La imagen del sector bancario ha quedado dañada con la última crisis financiera sufrida a nivel global, siendo patente la desconfianza generada hacia las entidades financieras por parte de los diferentes stakeholders. La responsabilidad social corporativa, y particularmente la divulgación del desempeño socialmente responsable, es una herramienta al servicio de la recuperación de la imagen y confianza en el sector. Este trabajo tiene como objetivo analizar la divulgación de información sobre responsabilidad social corporativa (RSC) en el sector bancario internacional mediante el análisis de contenido de las memorias de sostenibilidad y la estimación de un índice de responsabilidad global. El estudio concluye que la información divulgada es heterogénea, siendo la dimensión económica la más divulgada, seguida del enfoque de gestión, para situarse como las dimensiones con menor presencia en las memorias de sostenibilidad, la ambiental y social.

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Consumer Perceptions of the Antecedents and Consequences of Corporate Social Responsibility

Abstract: Corporate marketing, Corporate social responsibility, Ethics statements, Stakeholders,

Cited by 400 publications

References 63 publications

Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: perceived message clarity and perceived CSR as mediators

Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: perceived message clarity and perceived CSR as mediators

Sustainable Practices in Small and Medium-Sized Enterprises in Ecuador

Análisis de las memorias de sostenibilidad de la banca internacional

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