Consumer perceptions of product creativity, coolness, value and attitude

Im, Subin; Bhat, Subodh; Lee, Yikuan

doi:10.1016/j.jbusres.2014.03.014

Cited by 134 publications

(129 citation statements)

References 36 publications

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“…As cited in Im et al (2015) study, novelty in products novelty in product affect hedonic value, which is similar to the result of present study that innovation in product has positive relationship with hedonic value.…”

Section: Discussionsupporting

confidence: 91%

“…Although a few study examine these factors exist in Iran, but the results of the study in line with various study in other authors such as Kesari & Atulkar (2016), Im et al (2015). This research tries put step forward on previous research which have concentrated on consumer shopping value and satisfaction (Babin et al, 1994), hence, this study provide finding which demonstrate the significance relationship between consumer shopping value and satisfaction and repurchase intention .…”

Section: Discussionsupporting

confidence: 71%

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The Effects of Innovation in Product on Hedonic Perceived Value and Consumer Purchase Behavior

Batyar¹,

Esmailpour²

2017

BMH

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Nowadays to succeed in markets, understanding the consuming values of customers and their effects on consumer purchase behavior is a crucial matter. Due to the fact that consuming value is changing in nowadays markets and several segments of customer in terms of different consuming values, marketers should be sensitive toward different consuming needs and selecting product behavior in different segments. The present study investigate the effects of new collection product on hedonic value and consumer purchase behavior. A survey was administrated at Tehran, where 288 valid questionnaire collected. The findings of the study reveal that increasing in innovation of product have a positive effect on hedonic value. It also indicate that increasing in innovation of products cause increase the satisfaction of consumer and possible of repurchase.

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Section: Discussionsupporting

confidence: 91%

Section: Discussionsupporting

confidence: 71%

The Effects of Innovation in Product on Hedonic Perceived Value and Consumer Purchase Behavior

Batyar¹,

Esmailpour²

2017

BMH

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“…However, if managers only survey current customers, they run into the problem that current customers’ views reflect triggers that were useful in an earlier stage of the innovation diffusion process or that customers might be unable to express their needs. For example, customers might not be able or might not want to express their demand for the coolness (i.e., social system push) of an innovation, although this might constitute an important trigger of adoption (Im et al, ). Therefore, managers need a combination of methods (e.g., Reinhardt and Gurtner, ) and consumers (Reinhardt and Gurtner, ) to assess innovation triggers.…”

Section: Discussionmentioning

confidence: 99%

Overcoming consumer resistance to innovations – an analysis of adoption triggers

2017

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Traditionally, innovation adoption research has focused on the determinants of the states ‘adoption’ and ‘nonadoption’. Aiming at a more detailed understanding of innovation adoption and resistance behavior, this study takes a different perspective and analyzes the transition stage between the nonadoption state and the adoption state to investigate triggers that overcome initial consumer resistance. The study seeks to answer three questions within this novel perspective: (1) What are triggers that lead nonadopters to become adopters? (2) Do adopters and nonadopters differ in their assessment of adoption triggers? and (3) How do adoption triggers relate to innovation adoption barriers? We apply a qualitative exploratory approach that relies on 160 face‐to‐face interviews with both adopters and nonadopters about nine different innovations to generate a framework of adoption triggers. The results reveal that adoption triggers fall into three broad categories: ‘increasing innovation attraction’, ‘reducing barriers’ or ‘tilting the system’. In addition, we find that adopters and nonadopters differ significantly in their assessment of (potential) adoption triggers. Nonadopters mention performance improvements more frequently as crucial adoption triggers than adopters do. In contrast, adopters indicate knowledge acquisition and a social system push significantly more often than nonadopters do. However, adoption triggers and corresponding adoption barriers do not appear to be linked in a systematic way. Instead, adoption triggers such as a social system push exert influence independent of the existing adoption barriers. We suggest strategies for pre‐ and postlaunch strategies to facilitate adoption triggers. We also discuss the implications of our findings for theory and present further research opportunities.

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“…Cool brands possess a number of valued characteristics, including being esthetically appealing, exciting, and useful (Warren, Loureiro, Batra, & Bagozzi, ). Cool products tend to be perceived as more desirable (Sundar, Tamul, & Wu, ; Yin, Pol, & Tellis, ) and receive more favorable evaluations than uncool products (Im, Bhat, & Lee, ). Qualitative studies similarly report that consumers often use the word cool to describe people and products that they approve of or like (Belk et al., ).…”

Section: Two Dimensions Of Coolmentioning

confidence: 99%

Is Being Emotionally Inexpressive Cool?

2018

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Despite a recognition that consumers want to be cool and value cool brands, the literature has only just begun to delineate what makes things cool. Writing by scholars, quotes by celebrities, and norms in fashion advertising are consistent with the view that people become cool by being emotionally inexpressive. The relationship between emotional expression and coolness, however, has not been empirically tested. Our research uses an experimental approach to examine whether being emotionally inexpressive makes people seem more or less cool than smiling. In contrast to the belief that being inexpressive is cool, we find that in noncompetitive contexts—an endorser in a clothing advertisement and an athlete interacting with fans—being inexpressive makes people seem cold rather than cool. On the other hand, in competitive contexts—such as an athlete facing his opponent—being inexpressive makes people seem cool by making them appear dominant. Our results have important implications for marketers, advertisers, and consumers trying to cultivate a cool image.

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Consumer perceptions of product creativity, coolness, value and attitude

Cited by 134 publications

References 36 publications

The Effects of Innovation in Product on Hedonic Perceived Value and Consumer Purchase Behavior

The Effects of Innovation in Product on Hedonic Perceived Value and Consumer Purchase Behavior

Overcoming consumer resistance to innovations – an analysis of adoption triggers

Is Being Emotionally Inexpressive Cool?

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