“…Differences between communication recipients may occur in terms of risk and benefit perceptions, as well as ethical concerns (Ibid.) potentially due to variation in education levels, ethnicity, experience with food-illness, attitude towards the hazard (Tucker, Whaley, & Sharp, 2006), socioeconomic status, gender (Frewer, 2000;Redmond & Griffith, 2005), or region (Frewer, 2000;Houghton et al, 2006). Risk-benefit communication must be in line with stakeholder needs for various hazard types, especially in terms of information that relates to the integration of positive and negative impacts, which may have different levels of associated uncertainty or risk variability (Frewer, 2004;Van Dijk et al, 2008).…”