Consumer Perception of Perceived Value and Satisfaction in Marketing Management

Vranešević, Tihomir; Vignali, Claudio; Vignali, Daniella

doi:10.1300/j038v10n03_05

Cited by 8 publications

(3 citation statements)

References 0 publications

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“…Thus, value is consumer experience in using a product as Holbrook [20] defined consumer value as an interactive relativistic preference experience. Similar opinion is proposed by Vranesevic, et al [21] when perceived value is defined as subjective experience not a fact of general knowledge. Further, Vargo and Lusch, [22] also mentioned that value is always intangible, heterogeneously experienced, co-created, and potentially perishable.…”

Section: Perceived Valuesupporting

confidence: 53%

Success Factors in Creating Consumer Trust of Standardized Herbal Medicine in East Java, Indonesia

Suryadi¹,

Suryana²,

Komaladewi³

et al. 2018

IJET

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The development of Herbal Medicines in various countries of the World has been a discussion of researchers. Indonesia is one of the countries that uses and produces herbal medicine, which is believed to have enormous natural resources to support the development of this plant-based medicine. Consumer Trust becomes an interesting phenomenon to be examined more deeply, because the use of herbal medicine [traditional] is still less by modern medicine [chemical] when consumers buy for their own treatment. Several studies in various contexts show that Perceived Value has an impact on Consumer Trust. Nevertheless whether in the context of herbal medicine consumer perceptions of the value of herbal medicinal products will affect the trust of taking the herbal medicine. This study uses the design of Structural Equational Modeling analysis, and involving 357 respondents. In this article was revealed the influence of dimensions of Perceived Value to Consumer Trust of Herbal Medicines with Emotional Value, Functional Value, and Price Value Significantly Positive effect Consumer Trust, only one dimension has no significant effect that is Social Value.

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Section: Perceived Valuesupporting

confidence: 53%

Success Factors in Creating Consumer Trust of Standardized Herbal Medicine in East Java, Indonesia

Suryadi¹,

Suryana²,

Komaladewi³

et al. 2018

IJET

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“…Although customer satisfaction is built on the core marketing management philosophy, for many organizations, the aggression of various marketing activities, primarily sales and promotion, has led to the actual concept being lost. The concept is revolutionary and has led to a whole literature being developed, because it brings marketing management back to its roots (Vranesevic, Vignali, & Vignali, 2004). Although understanding how to optimize the marketing mix from an industry-specific perspective is still important, it is equally important to understand how value is created, through a number of researched components including product quality, service quality, pricing, and experience quality.…”

Section: Customer Satisfaction Definedmentioning

confidence: 99%

A Comparative Analysis of the Relative Importance of Service Quality for Two UK Grocery Retailers

Ryding

2011

Journal of Food Products Marketing

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This article identifies the relative importance of service quality across two grocery store formats. Research to date, indicates that within the grocery sector, customers expect value for money in terms of product quality, nutritional value and service quality. If these attributes are met in relation to the customers' perceived risk, it is more likely that customer satisfaction and retention will occur. In difficult competitive, social and economic circumstances, some sources indicate that there will be a trading down in customer shopping habits, with more customers expecting higher levels of service provision across a wider range of store formats, including the discounters. This study examines the relative importance of service quality for a quality-led retailer, compared to a discounter. Quantitative and qualitative research was carried out to obtain both a demand and supply-side perspective. Research findings demonstrate that despite the fact that consumer expectations are rising in relation to the overall shopping experience, distinctions in relation to customers' expectations between the levels of service provided across quality-led stores, compared to discounters, is still evident.

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“…They can indulge their creative instincts to create unique cultural add-ins at the augmented product level, where the real competition occurs. Increased competition has meant that the core, basic, and expected levels of products and services are taken for granted by customers, (Bojanic & Kashyap, 2000;Gronroos, 1990;Kotler, Bowens, & Makens, 1996;Levitt, 1983;Ozmont & Morash, 1994;Vranesevic, Vignali, & Vignali, 2004), and long term survival is predicated on the ability to deliver "extras. "…”

Section: Introductionmentioning

confidence: 99%

Augmenting Foodservice Experiences through Cultural Eatertainment at Tourist Destinations

Mkono

2013

Journal of Foodservice Business Research

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As rivalry in the foodservice industry becomes more cut-throat, restaurateurs have to constantly seek new sources of competitive advantage. Cultural "eatertainment" offers them an opportunity for creating a sense of local culture that can differentiate their products from those of competitors. In this article the author discusses how foodservice experiences at tourist destinations can be augmented with aspects of indigenous culture. The discussion engages authenticity, commodification, and cultural authorization discourses to position foodservice and cultural eatertainment within the broader context of tourism experience. To illustrate how cultural augmentations can be implemented, the author refers to the case of hotel restaurants in the town of Victoria Falls, Zimbabwe. These restaurants strive to provide a Zimbabwean/African experience for tourists from around the world. Finally, recognizing that cultural eatertainment is an under-researched area, the author makes suggestions for future research directions.

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Consumer Perception of Perceived Value and Satisfaction in Marketing Management

Cited by 8 publications

References 0 publications

Success Factors in Creating Consumer Trust of Standardized Herbal Medicine in East Java, Indonesia

Success Factors in Creating Consumer Trust of Standardized Herbal Medicine in East Java, Indonesia

A Comparative Analysis of the Relative Importance of Service Quality for Two UK Grocery Retailers

Augmenting Foodservice Experiences through Cultural Eatertainment at Tourist Destinations

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