“…Font‐i‐Furnols and Guerrero (2014) identified consumers’ behavior as depending on interrelated factors that included psychological influences (willingness, risk, expectations, sociocultural factors, lifestyle, and values), sensory qualities (visual appearance, texture, flavor, and odor), and marketing factors (price, label, brand, and availability). In addition, Grunert, Bredahl, and Brunsø (2004) used the Total Food Quality model to analyze consumers’ perception and decision‐making in determining meat quality. The model showed that consumers form expectations about quality at the point of purchase, based on their own experience and informational cues available in the shopping environment.…”