Consumer Perception of Food Risk and Consumer Trust in Europe

Kettlitz, Beate

doi:10.1002/3527602038.ch29

Cited by 1 publication

(4 citation statements)

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“…, 2002). Risk management theory therefore acknowledges that the ineffective management of risk may depend on consumers lacking experience and education regarding the skills required to make competent risk assessments and decisions (Fuller, 2001; Bast, 2003; Kettlitz, 2003). This signifies a need for education in these areas.…”

Section: Managing Risk Communication and Consumer Behaviourmentioning

confidence: 99%

“…The management of risk refers to learning how to effectively deal with risk messages so that people can assess the reliability of the message, to allow them to determine the potential risks, the associated benefits and the actions required to deal with the situation successfully (Hardaker et al, 2002). Risk management theory therefore acknowledges that the ineffective management of risk may depend on consumers lacking experience and education regarding the skills required to make competent risk assessments and decisions (Fuller, 2001;Bast, 2003;Kettlitz, 2003). This signifies a need for education in these areas.…”

Section: Managing Risk Communication and Consumer Behaviourmentioning

confidence: 99%

“…It is evident that one element of consumer behaviour refers to consumers' search for knowledge about matters that are relevant to their individual tastes and lifestyles, which is one reason why they pay attention to risk messages. Literature highlights the need for consumers to have awareness of the potential risks and benefits associated with particular issues discussed by the government and mass media (Clow et al, 1998;Fuller, 2001;Kettlitz, 2003). Although it appears many of the messages are misinterpreted, resulting in dramatic and unanticipated changes in consumer behaviour, as consumers report feeling threatened and unsafe (Fuller, 2001;Davis, 2002;Yeung and Yee, 2002).…”

Section: Managing Risk Communication and Consumer Behaviourmentioning

confidence: 99%

“…Literature highlights the need for consumers to have awareness of the potential risks and benefits associated with particular issues discussed by the government and mass media (Clow et al. , 1998; Fuller, 2001; Kettlitz, 2003). Although it appears many of the messages are misinterpreted, resulting in dramatic and unanticipated changes in consumer behaviour, as consumers report feeling threatened and unsafe (Fuller, 2001; Davis, 2002; Yeung and Yee, 2002).…”

Section: Managing Risk Communication and Consumer Behaviourmentioning

confidence: 99%

See 3 more Smart Citations

Understanding the effect of stigmatization on food consumer knowledge, perception and behaviour in Northern Ireland

Potts

Nelson

2008

Int J Consumer Studies

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Stigmatization has only recently been linked with the perception of risk, and research into this area has mainly concentrated on measuring the differences between nationalities, gender and socio‐economic status. The concept of stigmatization helps us understand why the public views certain places, products, technology and environments as dangerous and in a negative manner. To date, little has been done to assess the relationships between the effects of stigmatization on situations and people's decision‐making capabilities with regard to food. The aim of this research is to examine food consumers’ knowledge of food‐related risk issues to provide insight into the process of stigmatization and its relationship to food risk management, thereby improving awareness of the information consumers require from food risk communication. To meet this aim, two phases of data collection were implemented. Phase 1 used a baseline survey to investigate consumer knowledge of food‐risk‐related issues, identify how much attention consumers pay to information and what they remember about the particular issues. Factors affecting participant's recollection included how recently the event associated with the issue occurred, the level of media coverage and the reported severity of risk outcome. Phase 2 involved a follow‐up survey to investigate consumer knowledge of food risk issues and determine any changes in consumer behaviour. Research results and conclusions of Phases 1 and 2 of the study will be presented to highlight the relationships between participant recollection of particular food issues and whether knowledge of such issues caused any change in behaviour.

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Section: Managing Risk Communication and Consumer Behaviourmentioning

confidence: 99%