Consumer peach preferences and purchasing behavior: a mixed methods study

Kelley, Kathleen M.; Primrose, Rachel J.; Crassweller, R. M.; Hayes, John E.; Marini, Richard P.

doi:10.1002/jsfa.7365

Cited by 21 publications

(18 citation statements)

References 17 publications

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“…The negative evaluation of brand and special offers has also been confirmed by research in the existing literature [83,84]. However, our results regarding the non-important attributes for FV purchases were in contrast to other references in the literature [65,85].…”

Section: Resultssupporting

confidence: 86%

Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best–Worst Approach

Massaglia

Borra

Peano

et al. 2019

Foods

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This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the sociodemographic variables of individuals together with their choice of point of purchase. A choice experiment was conducted in two metropolitan areas in Northwest Italy. A total of 1170 consumers were interviewed at different FV purchase points (mass retail chains and open-air markets) using a paper questionnaire. The relative importance assigned by consumers to 12 fruit and vegetable product attributes, including both intrinsic and extrinsic quality cues, was assessed by using the best–worst scaling (BWS) methodology. The BWS results showed that “origin”, “seasonality”, and “freshness” were the most preferred attributes that Italian consumers took into account for purchases, while no importance was given to “organic certification”, “variety”, or “brand”. Additionally, a latent class analysis was employed to divide the total sample into five different clusters of consumers, characterized by the same preferences related to FV attributes. Each group of individuals is described on the basis of sociodemographic variables and by the declared fruit and vegetable point of purchase. This research demonstrates that age, average annual income, and families with children are all discriminating factors that influence consumer preference and behavior, in addition to affecting which point of purchase the consumer prefers to acquire FV products from.

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Section: Resultssupporting

confidence: 86%

Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best–Worst Approach

Massaglia

Borra

Peano

et al. 2019

Foods

View full text Add to dashboard Cite

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“…The data showed that there was no severe loss of fruit skin and flesh colors in peach-nectarines grown in protected cultivation. Kelley et al (2015) indicated that peach consumers prefer red color over the yellow peel. Therefore, the reflective mulch (Layne et al, 2001) can be used to increase preharvest fruit exposure to sunlight and enhance the red skin color, and tree canopy management can be arranged in such a way that it provides sufficient light under protected cultivation.…”

Section: Fruit Quality Characteristicsmentioning

confidence: 99%

Earliness, yield, and fruit quality characteristics in low chill peach-nectarines: a comparison of protected and open area cultivation

Çalışkan¹,

Bayazıt²,

Gündüz³

et al. 2021

Turk J Agric For

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This study was carried out to determine the effects of protected cultivation on the earliness, yield, and fruit quality characteristics of some low chill peach-nectarine cultivars grown in the eastern Mediterranean region of Turkey. Phenological observations, yield parameters, and fruit quality characteristics were investigated. The chilling durations as CH (chilling hours), CU (chilling unit) and heat accumulations were determined. 'Astoria' cultivar reached the highest cumulative yield as 29.11 kg/tree and 38.72 t/ha, and fruit size was 131.89 g and 61.74 mm in protected cultivation. The CH and CU values under protected cultivation were 28% and 40% lower than in open area cultivation. The heat accumulation was 30% higher for GDH30 in the protected. The results of this study revealed that low-chill-peach-nectarine cultivars grown in protected cultivation showed variable earliness, yield and fruit quality depending on chilling duration and heat accumulation.

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“…As a first step, we gathered data from available secondary sources, including production and processing information from the U.S. Department of Agriculture's National Agricultural Statistics Service, Economic Research Service, and Agricultural Research Service [59][60][61][62][63][64]. We also consulted industry reports published by extension services and commodity groups to gain insight into how supply chains differed among crops [65][66][67][68]. For the peach supply chain, given the common usage of direct markets, we incorporated Colorado-specific farmers' market and direct marketing information [69,70].…”

Section: Data On Supply Chain Linkages and Matrix Of Buyer And Producmentioning

confidence: 99%

Connecting Urban Food Plans to the Countryside: Leveraging Denver’s Food Vision to Explore Meaningful Rural–Urban Linkages

et al. 2019

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Cities are increasingly turning to food policy plans to support goals related to food access, food security, the environment, and economic development. This paper investigates ways that rural farmers, communities, and economies can both support and be supported by metropolitan food-focused initiatives. Specifically, our research question asked what opportunities and barriers exist to developing food policies that support urban food goals, particularly related to local procurement, as well as rural economic development. To address this question, we described and analyzed a meeting of urban stakeholders and larger-scale rural producers related to Colorado’s Denver Food Vision and Plan. We documented and explored “findings” gleaned from a supply chain diagraming and data compilation process that were then used to inform an event that brought together diverse supply chain partners. Three findings stand out. First, facilitating dialog between urban food policymakers and rural producers to understand potential tensions, mitigate such tensions, and capitalize on opportunities is essential. Second, perceptions and expectations surrounding “good food” are nuanced—a timely finding given the number of preferred procurement programs emerging across the county. Third, critical evaluation is needed across a diverse set of value chain strategies (e.g., conventional and alternative distribution) if food policy intends to support heterogeneous producers, their communities, and urban food policy goals.

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Consumer peach preferences and purchasing behavior: a mixed methods study

Abstract: Potential marketing strategies can be developed based on frequency of fresh peach consumption and household demographics. Data can be used to select peaches that best appeal to consumers. © 2015 Society of Chemical Industry.

Cited by 21 publications

References 17 publications

Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best–Worst Approach

Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best–Worst Approach

Earliness, yield, and fruit quality characteristics in low chill peach-nectarines: a comparison of protected and open area cultivation

Connecting Urban Food Plans to the Countryside: Leveraging Denver’s Food Vision to Explore Meaningful Rural–Urban Linkages

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