Consumer Patterns of Sustainable Clothing Based on Theory of Reasoned Action: Evidence from Ecuador

Leclercq-Machado, Luigi; Álvarez-Risco, Aldo; García-Ibarra, Verónica; Esquerre-Botton, Sharon; Morales-Ríos, Flavio; Anderson-Seminario, María de las Mercedes; Del-Aguila-Arcentales, Shyla; Davies, Neal M.; Yáñez, Jaime A.

doi:10.3390/su142214737

Cited by 3 publications

(2 citation statements)

References 76 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…also [19]). Regarding a consumer's purchase intention, extant research has confirmed that brand attitude exerts a direct influence (e.g., [49,50]). It is thus expected that brand attitude directly influences consumers' intention to purchase an eco-labelled product (e.g., [51]): Hypothesis 2 (H2).…”

Section: Brand Attitudementioning

confidence: 99%

Making a Brand Loved Rather Than Sustainable? Cosmopolitanism and Brand Love as Competing Communication Claims

Bey

Moosmayer

2023

Sustainability

View full text Add to dashboard Cite

Sustainability labels on products improve consumers’ product quality perceptions, suggests existing research. To understand this link in detail, the interaction of attitudes towards sustainability and attitudes towards the brand are explored. Theoretically, a branding view is contrasted with moral consumer cosmopolitanism: the view that people consider sustainability issues a planetary challenge that must be met by all of humanity. The theory is tested using the case of a global hazelnut spread brand and investigating the interaction between attitudes toward the brand (branding view) and attitude toward firm-NGO collaboration (cosmopolitanism) on consumers’ intention to purchase. Stepwise moderated regression analysis is applied to a sample of 109 French responses from an online consumer survey. Analyses show that for those who rated brand attitude in the highest category (brand lovers), the effect of NGO attitude on purchase intention was negative. By theoretically integrating branding and a cosmopolitan lens, the study contributes to the nascent debate around the potential negative effects of eco-labels. The negative moderation implies that sustainability researchers take a more nuanced approach to different levels of brand attitude and that brand managers consider withholding their sustainability performance from their brand lovers.

show abstract

Section: Brand Attitudementioning

confidence: 99%

Making a Brand Loved Rather Than Sustainable? Cosmopolitanism and Brand Love as Competing Communication Claims

Bey

Moosmayer

2023

Sustainability

View full text Add to dashboard Cite

show abstract

“…Employees' positive attitudes about the use of technology in the workplace have been linked to gains in productivity, mistake prevention, and bottom-line results. An atmosphere where technology boosts productivity and positively impacts corporate performance may be fostered using PU as a primary driver (Leclercq-Machado et al, 2022). E-commerce sites are crucial to the success of businesses in the modern digital era.…”

Section: Relationship Between Perceived Usefulness and Company Perfor...mentioning

confidence: 99%

Exploring Digital Marketing Optimization: Enhancing Company Performance with a Focus on the FMCG Industry in Lebanon

Obeid

2023

DUTCH J FINANCE MANA

View full text Add to dashboard Cite

In the ever-evolving landscape of digital marketing, companies within the Fast-Moving Consumer Goods (FMCG) industry in Lebanon are recognizing the imperative need to optimize their digital marketing strategies to enhance overall performance. This study delves into the intricacies of digital marketing optimization, with an emphasis on perceived ease of use, perceived usefulness, user experience, and consumer engagement as pivotal themes impacting company performance. Employing a qualitative research methodology, in-depth insights were garnered from 15 industry professionals through semi-structured interviews. These individuals were carefully selected for their expertise and firsthand experience with digital marketing within the Lebanese FMCG sector. The analysis of the qualitative data led to the extraction of nuanced understandings regarding how perceived ease of use and perceived usefulness directly influence the user experience and, subsequently, consumer engagement in digital platforms. The study highlights the critical role of user-friendly interfaces and valuable content in fostering positive consumer experiences, which in turn, amplify engagement rates. Moreover, the research identifies the chain effect that starts with the initial consumer interaction with digital marketing campaigns and cascades into long-term company performance metrics. The findings reveal that the FMCG companies in Lebanon are at a pivotal junction, where embracing digital marketing optimization can lead to significant competitive advantages. Companies that adeptly leverage the ease of use and usefulness of their digital content can create enhanced user experiences, thereby fostering deeper levels of consumer engagement.

show abstract

Exploring the psychological benefits of green apparel and its influence on attitude, intention and behavior among Generation Z: a serial multiple mediation study applying the stimulus–organism–response model

Rūtelionė,

Bhutto

2024

JFMM

View full text Add to dashboard Cite

PurposeThis study examines the relationship between green psychological benefits and green apparel purchase behavior using stimulus–organism–response (S-O-R) theory and a serial multiple mediation model.Design/methodology/approachData were collected from 250 Lithuanians using a standardized questionnaire. Convergent and discriminant validity analyses were performed to ensure validity and reliability, and variable relationships were assessed using structural equation modeling.FindingsThe findings revealed utilitarian environmental benefits and warm glow benefits positively impacted Generation Z's (Gen Z's) attitudes toward green apparel. In contrast, the self-expressive benefits had no effect. In addition, attitude and purchase intention significantly predict green apparel purchase behavior. Attitudes and purchase intentions are crucial as serial mediators between green psychological benefits and green apparel purchase behavior.Originality/valueThese findings provide valuable insights for policymakers in Lithuania and highlight the importance of emphasizing the psychological benefits to encourage the purchase of green apparel. Moreover, policymakers and marketers should design apparel products that appeal to Gen Z, promoting green apparel adoption. By leveraging the stimulus–organism–response (S-O-R) theory, this research contributes to understanding pro-environmental behavior. It bridges the gap between attitudes, intentions and actual behavior in sustainable fashion research.

show abstract

Consumer Patterns of Sustainable Clothing Based on Theory of Reasoned Action: Evidence from Ecuador

Cited by 3 publications

References 76 publications

Making a Brand Loved Rather Than Sustainable? Cosmopolitanism and Brand Love as Competing Communication Claims

Making a Brand Loved Rather Than Sustainable? Cosmopolitanism and Brand Love as Competing Communication Claims

Exploring Digital Marketing Optimization: Enhancing Company Performance with a Focus on the FMCG Industry in Lebanon

Exploring the psychological benefits of green apparel and its influence on attitude, intention and behavior among Generation Z: a serial multiple mediation study applying the stimulus–organism–response model

Contact Info

Product

Resources

About