Consumer Opinions on the Informational and Promotional Function of Unit Packaging of Dairy Products

Staniewska, Katarzyna; Panfil-Kuncewicz, H.; Staniewski, B.

doi:10.2478/v10020-008-0039-6

Cited by 2 publications

(2 citation statements)

References 1 publication

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“…(2012) agreed with this finding and found out their study that packaging has an important role in marketing communications, especially from the point of sales and could be treated as one of the most important factors influencing consumer's purchase decision. Staniewska et al (2008) also supported that consumer focused mostly on the producer's trademark which is often identified with the specific brand as well as information on the product's ingredients and product benefits.…”

Section: Discussion Of Findingsmentioning

confidence: 84%

Effects of Packaging on Consumers’ Purchasing Decisions

Olalekan¹,

Adewale²

2017

IJTSRD

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This research work is an empirical study to examine the effects of product packaging on consumers purchasing decisions and to investigate whether there is a significant relationship between packaging and brand image. Descriptive survey research was adopted through the use of a four point likert, scale questionnaire to collect data from sample of 217 respondents drew from the population of study. Researchers formulated two hypotheses: there is no significant effect between product pack consumers' purchasing decisions and there is no significant effect between product packaging and brand image. The hypotheses were tested with correlation and simple regression analysis and ANOVA through statistical package for social science (SPSS) and the following conclusions were drawn: that product packaging has strong effect on consumers' purchasing decisions and product packaging also have positive effect on product brand image. Based on these findings, researchers recommended that proper attention should be given to all elements of packaging to facilitate positive purchasing decisions by the consumers and product packages should be unique, attractive, cultural conformity, easy handling, protective, to ensure good product brand image.

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Section: Discussion Of Findingsmentioning

confidence: 84%

Effects of Packaging on Consumers’ Purchasing Decisions

Olalekan¹,

Adewale²

2017

IJTSRD

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“…In this number of 2 billion people experiencing these micronutrient deficiencies, one-third belong to India [3]. Providing required nutrients helps to prevent many diseases, preventing deficiencies and optimal functioning of the body [4]. In this situation food fortification comes across as a viable solution.…”

Section: Introductionmentioning

confidence: 99%

Food Fortification to Combat Micronutrient Deficiencies- A Review

Thakur,

Sharma,

Rajput

2023

CJAST

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The Fortification of food products with micronutrients to address their deficiencies is a concept which has been introduced over a hundred years from now. Yet the problem of malnutrition still persists in the 21st century. Micronutrient deficiencies are a problem which disproportionately affect vulnerable groups like women, children and low income families. Fortifying foods with required micro nutrients is a legitimate solution that employs highly effective strategies to combat deficiencies in these essential nutrients. Food fortification has been a vital part of missions to face micronutrient deficiencies worldwide especially in developing countries. In this review paper we have started with how fortification works as a viable solution in the current scenario worldwide. A historical overview has been provided. All over the world there are many programs where specific foods are mandated to be fortified with certain micronutrients in fixed amounts to make sure of proper nutritional access to affected socio-economic groups. We used data available from various research articles, government reports and policies to assess the current situation of fortification programs especially in regard to government stance and commitment through policies in India. Various potential advantages and risks of fortification have been analysed from available research.

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Consumer Opinions on the Informational and Promotional Function of Unit Packaging of Dairy Products

Cited by 2 publications

References 1 publication

Effects of Packaging on Consumers’ Purchasing Decisions

Effects of Packaging on Consumers’ Purchasing Decisions

Food Fortification to Combat Micronutrient Deficiencies- A Review

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