Consumer Online Brand Engagement and Brand Equity Creation: An Empirical Research on the Italian Luxury Fashion Brands

Cantone, Luigi; Peretti, Paola; Testa, Pierpaolo

doi:10.1007/978-3-319-11815-4_168

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

2016

DOI: 10.1007/978-3-319-11815-4_168

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Consumer Online Brand Engagement and Brand Equity Creation: An Empirical Research on the Italian Luxury Fashion Brands

Luigi Cantone

Paola Peretti

Pierpaolo Testa

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Consumer Online Brand Engagement and Brand Equity Creation: An Empirical Research on the Italian Luxury Fashion Brands

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