Consumer mobility and well-being among changing places and shifting ethnicities

Abstract

Original citation:Demangeot, Catherine , Broeckerhoff, A. , Kipnis, E. , Pullig, Chris and Visconti, Luca M. (2015) Consumer mobility and well-being among changing places and shifting ethnicities. Marketing Theory, volume 15 (2): 271-278 http://mtq.sagepub.com/content/15/2/271.abstract Publisher: SageCopyright © and Moral Rights are retained by the author(s) and/ or other copyright owners. A copy can be downloaded for personal non-commercial research or study, without prior permission or charge. This item cannot be reproduced or quoted extensively from without first obtaining permission in writing from the copyright holder(s). The content must not be changed in any way or sold commercially in any format or medium without the formal permission of the copyright holders. 2 Consumer mobility and well-being among changing places and shifting ethnicities Abstract (Market)places are spatial entities which individuals and groups might experience as meaningful. By highlighting the role of place in ethnic consumer research, this article argues that increased mobility and changing places render relatively stable notions of ethnicity outdated. We identify three main trajectories to revitalize future research on ethnicity. First, we demonstrate the need for research on ethnic identity to be underpinned by better understanding of the role of place in identity processes. Second, we contend that the established migration/acculturation paradigm should be replaced by the mobility/adaptiveness paradigm. Third, we consider the profound effects of inter-ethnic contact among mobile and immobile populations within shared places on individual and societal well-being. CURVE is the Institutional Repository for Coventry University

Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

“…Paraphrasing Douglas and Isherwood (1979), the marketplace is an arena where culturelinked meanings converge, collide, and are (re)shaped, in interaction with macro (political, economic/commercial and social ideologies) and meso (family, school, global/national/regional/city/neighborhood communities) perspectives on living together as a society. Visconti et al (2014) show how the convergence of these meanings conveyed by human (sales personnel, other consumers), material (brands, retail and leisure spaces), representational (advertising and media), and institutional marketplace actors (public and private, formal and informal) can cause people to experience tensions in relation to their (multi)cultural associations, predicaments, and dispositions. These tensions can occur on internal (e.g., torn self), micro (e.g., in relation to other individuals) or meso/macro levels (e.g., in relation to a community, sociocultural group, institution/organization or ideology).…”

“…Security issues may evoke vulnerability for marketplace actors (consumers, organizations, marketers), where an actor deems unsafe to attempt developing, maintaining, representing or engaging with a particular identity (Kipnis et al, 2013). Security pertains to a population's minority and majority groups as it is dependent on whether other groups are perceived as threatening (Demangeot, Broeckerhoff, Kipnis, Pullig, & Visconti, 2014;Stephan et al, 1999). Table 1 shows that for minorities it relates to the absence of physical or psychological threats such as discrimination, marginalization and persecution (Jasinskaja-Lahti, Liebkind, Jaakkola, & Reuter, 2006;Pittman, 2017;Zaman, 2010).…”

“…Cheerios' 2013 "Just Checking" campaign in USA in 2013 depicting a mixed-race family). Akaka, Vargo, & Lusch, 2013;Broderick et al, 2011;Chambers, 2011;Cross & Gilly, 2014;Demangeot et al, 2015;Demangeot et al, 2014;Howard, 2016;Huff, 2013;Johnson & Grier, 2011, 2012Leung et al, 2014;Oswald, 1999;Seo & Gao, 2015 Con-dition Tension Tolerance Engagement…”

Introducing a spatial perspective to analyze market dynamics

“…Most prominently, however, we find that the dissonance existing between scalar dimensions generates tensions that are negotiated by market actors and elements at different levels, which we term compromising. Moreover, we argue that this scalar mechanism has the ability to foster market evolution via differentiation (Askegaard et al, 2005;Demangeot et al, 2015;Kjeldgaard and Askegaard, 2006;Peñaloza, 1994). To better illustrate this scalar mechanism, consider Kjeldgaard and Askegaard's (2006) study on how center-periphery interactions transformed local consumers' relationships with the global youth culture.…”

‘Islamic’ consumers, markets, and marketing: A critique of El-Bassiouny's (2014) “The one-billion-plus marginalization”

“…Jamal & Chapman (2000) and Jamal (2003aJamal ( , 2003b identities amongst different ethnic groups in multicultural markets. As Rossitera & Montoya (2007), Demangeot et al (2013Demangeot et al ( , 2014, and Jafari and Visconti (2014) assert, ethnic identities are spatial, performative, and situational; that is, they (re)shape based on the situations and spaces in which they are felt. By ignoring the mounting theoretical advancements in ethnicity research, the author assumes that Moslems exceptionally maintain a uniform and static religious identity which, due to its anchorage in the Islamic transcendental values, remains unchanged and above other ethno-religious identities and cultural values.…”