Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan

Chen, Lily Shui Lien; Wang, Michael Chih Hung; Cheng, Julian Ming Sung; Kuntjara, Hadi

doi:10.1504/ijss.2008.020058

Cited by 12 publications

(13 citation statements)

References 41 publications

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“…Effective management of brand image in relation to country of origin is applicable to consumer influence during the decision process when making purchases (Lee and Bory, 2008). Dimensions of brand loyalty such as attitude loyalty and purchase loyalty are positively related to consumer involvement in regards to pleasure value assigned by country specific international consumers (Chen et al, 2008).…”

Section: International Business Theorymentioning

confidence: 99%

The complexity of the international food industry

McDowell

2017

IJSSS

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Abstract:The international food industry is a complex and intertwined system of actions and re-actions covering many areas. Multiple concepts presented by scholarly literature are examined emphasising the vastness and complexity of international trade activities conducted by multiple nations with multiple resources. Research and discussions concerning the international food industry include religions, health, nutritional, moral, political and economic characteristics when examining the complexity of the international food industry. Variations in how different countries, different cultures and religious beliefs, different health and safety standards, and different business practices interact with each other in the international food industry are analysed. How international food industries are influenced by complex issues of cultural and religious processing requirements, food safety, food crimes, and governmental economic negotiations are examined through qualitative and empirical analysis. Game Theory and internal controls used in fraud detection is examined for further research supporting strategic moves of international trade participants.

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Section: International Business Theorymentioning

confidence: 99%

The complexity of the international food industry

McDowell

2017

IJSSS

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“…To study rate of customer complaints and how customer complaints are handled, Chen, Wang, Cheng, and Kuntjara (2008) conducted an empirical review related to customer complaints and identified factors such as being proactive and timely justice to passengers' complaints that lead to better customer satisfaction. Whyte (2004) concluded that loss of loyal customers and loss of customers' faith/trust cause airlines to fail.…”

Section: Literature Reviewmentioning

confidence: 99%

“…related to personnel and identified the elements that impact the satisfaction airline passengers. Brand loyalty and airlines examined by Chen, et al (2008). the pleasure model to examine the impact of dividing airports into touchpoints.…”

Section: Pleasure Modelmentioning

confidence: 99%

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Assessing Customer Service in Airports – Models from the UAE

Gupta¹,

Arif²,

Richardson³

2014

IJAAA

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“…Nonetheless, these dimensions were also compatible and have used for service sector (e.g. Chen et al, 2008).…”

Section: Introductionmentioning

confidence: 99%

Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia

Leong¹,

Osman²,

Paim³

et al. 2019

10.5267/j.msl

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Consumer online engagement has seen a sight of emerging attention by marketing literature, but how consumer involvement, with its dimensions (importance, pleasure, sign, risk consequence, and risk probability), is linked with consumer online engagement still requires additional empirical analysis especially in the context of airline and hospitality services. The purpose of this study is to examine the relationship between consumer involvement and its dimensions and consumer online engagement. The data are collected from the social media website and analyzed by using structural equation modelling through SPSS and Smart PLS 3.0 software. The findings imply that sign value was the major determinant of consumer online engagement. This indicates that marketers should acknowledge the importance of company's symbolic value and design a suitable symbolic value to be parallel with the targeted consumers' social status and personal images to increase consumer online engagement. Through examining the relationship among different variables, marketers could develop effective strategies to gain competitive advantages. The originality of this study lies within the research gap of the past researches on the antecedent of consumer online engagement. The antecedent considered is consumer involvement, suggested by previous researches.

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Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan

Cited by 12 publications

References 41 publications

The complexity of the international food industry

The complexity of the international food industry

Assessing Customer Service in Airports – Models from the UAE

Enhancing consumer online engagement through consumer involvement: A case of airline and hospitality services in Malaysia

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