Abstract:This study intends to find out the consumer innovativeness and information seeking behavior which are assumed to be negatively correlated with consumer risk perceptions. A survey on 880 respondents who are selected via stratified sampling of which 863 are found eligible to be analyzed. The respondents are required to answer 50 questions of which five are related to demographic characteristics of these respondents. The rest 45 are statements which are designed to reflect the innovativeness and risk perception o… Show more
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