Consumer Innovativeness: a Literature Review

Eryiğit, Canan

doi:10.21272/mmi.2020.3-08

Cited by 4 publications

(6 citation statements)

References 96 publications

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“…In accordance with Rogers' (2003) theory of diffusion of Innovation, he defines innovativeness as the degree to which a person is a pioneer in the adoption of new ideas and innovation products in comparison to other members of the system. Meanwhile, according to the results of the content analysis by Eryigit (2020) on the consequences of consumer innovativeness, various past studies suggest that a range of dependent variables were focused on buying intention, adoption, repurchase intention, brand loyalty, brand switching, perceived value, evaluation of product qualities, perceived risk, brand extension, and willingness to pay. The effects of consumer innovativeness toward adoption behaviour or intention have received the greatest attention (Eryigit, 2020).…”

Section: Literature Review Consumer Innovativeness As a Personal Factormentioning

confidence: 99%

“…Meanwhile, according to the results of the content analysis by Eryigit (2020) on the consequences of consumer innovativeness, various past studies suggest that a range of dependent variables were focused on buying intention, adoption, repurchase intention, brand loyalty, brand switching, perceived value, evaluation of product qualities, perceived risk, brand extension, and willingness to pay. The effects of consumer innovativeness toward adoption behaviour or intention have received the greatest attention (Eryigit, 2020). Mangafić et al (2017); Wang (2014) concluded that consumer innovativeness is the crucial indicator for the adoption of innovative products.…”

Section: Literature Review Consumer Innovativeness As a Personal Factormentioning

confidence: 99%

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A Conceptual Framework for Consumption Satisfaction and Continuous Acceptance of Innovative Traditional Food Products

Abdullah¹,

Putit²

2023

IJARBSS

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Since governments recognised the importance of intensifying economies in rural and urban areas, food innovation has taken centre stage in most countries. When compared to other countries, some have achieved significantly greater outstanding success in cultivating an innovative culture in the food sector. However, introducing innovative food products on the market may turn out to be challenging work for marketers. Consumers are often reluctant to accept innovations, especially when they are related to advanced technology. This consequence is more obvious when it comes to traditional food which is fundamentally influenced by lifestyles, socio-demographics, and cultural aspects. The traditional food segment experiences the extra challenge due to the possible contradiction between the idea of traditional food and the idea of innovation which increases the challenge of introducing satisfactory innovations within this food segment to the market. This study reviewed several frameworks and past literature to understand the influence of consumers' innovativeness, uncertainty avoidance, attitude as a personal factor, perceived quality, and perceived authenticity as product attributes factors on consumers' consumption satisfaction acts as a mediating variable, and continuance acceptance as the dependent variable. Therefore, this study proposed a new conceptual framework on consumer continuance acceptance that models the acceptance development process with a stronger emphasis on the consumption satisfaction of innovative Malaysian traditional food products.

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Section: Literature Review Consumer Innovativeness As a Personal Factormentioning

confidence: 99%

Section: Literature Review Consumer Innovativeness As a Personal Factormentioning

confidence: 99%

A Conceptual Framework for Consumption Satisfaction and Continuous Acceptance of Innovative Traditional Food Products

Abdullah¹,

Putit²

2023

IJARBSS

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“…We also examine consumer technology innovativeness as a personal trait moderator, which impacts how consumers perceive VA usefulness. Tech innovators readily embrace new technologies, while nontech innovators are more cautious (Eryigit, 2020). Thus, we investigate how the process and outcome quality of VAs influence VA usefulness based on consumers' technology innovativeness.…”

Section: Sjmementioning

confidence: 99%

“…Consumer innovativeness significantly impacts technology adoption (Eryigit, 2020). It refers to an individual's autonomous ability to assimilate new knowledge and make innovative judgments (Midgley and Dowling, 1978).…”

Section: The Role Of Technology Innovativenessmentioning

confidence: 99%

Impact of process and outcome quality on intention for continued use of voice assistants

Saavedra,

Chocarro,

Cortiñas

et al. 2023

SJME

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Purpose This paper aims to understand how the perceived usefulness of voice assistants (VAs) is affected by the perceived quality of the process (interaction) and the outcome (information). The authors also aim to determine the extent to which the perceived usefulness of VAs improves the perceived privacy associated with their use and increases users’ intention to continue using them. Consumer technology innovativeness is included as a personal trait moderator, to compare the results between tech and nontech innovators. For this purpose, the authors use the framework of the uses and gratifications theory (U&GT). Design/methodology/approach A survey of 467 VA users was conducted and structural equation modeling was used to analyze the data. Findings The authors identify two main determinants of the perceived usefulness of VAs that influence users’ intention to continue using this technology, process quality and outcome quality. These two factors influence the continued use of VAs in different ways depending on the technology innovativeness of the consumers. The results show that tech innovators are oriented toward the interactive experience, and therefore, mainly value the process quality. In addition, nontech innovators are oriented toward a satisfactory response from VAs, and therefore, primarily value the outcome quality. In addition, the positive effect of perceived usefulness on perceived privacy is higher for tech innovators. Originality/value This study enhances the literature on the perceived usefulness of VAs within the framework of U&GT. It identifies two antecedents (process quality and outcome quality) of perceived usefulness and observes significant differences based on technological innovativeness.

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“…Numerous research in the academic literature have studied and attempted to clarify the notion of innovativeness, which is defined as the process of creating new ideas, products, and activities (Chao, Hung & Sun, 2022, Delorme et al, 2021, Li, Wang & Liao et al, 2021, Eryigit 2020 & Schillo, 2017, Park & Dyer, 1995. The idea of innovativeness has been described in a number of different ways.…”

Section: Consumer Innovativenessmentioning

confidence: 99%

Tüketi̇ci̇ Yeni̇li̇kçi̇li̇ği̇ Ve Satin Alma Tarzlari Arasindaki̇ İli̇şki̇leri̇n Beli̇rlenmesi̇ Üzeri̇ne Bi̇r Araştirma

ÇAKIROĞLU>

2022

Uluslararası Anadolu Sosyal Bilimler Dergisi

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The success of businesses that offer new products to the market is possible by appealing to consumers who can adapt and use these innovations. Innovative consumers adopted innovations faster than other consumers can be considered a target market for these businesses. To reach innovators and respond to their needs, it is necessary to examine how they behave. Consumers’ shopping style is one of the variables considered to evaluate their behavior. Therefore, businesses targeting innovative consumers can develop successful marketing strategies by determining their shopping styles. From this point of view, this research is aimed to determine the relationships between the innovativeness of consumers and their shopping styles. For this purpose, the study was conducted in Giresun. Based on the results, various suggestions were offered for researchers and practitioners. University students were preferred in the sample selection by considering both the Consumer Style Inventory (CSI), which was developed to quantify shopping styles, and the studies in the literature. The data obtained from 386 students at Giresun University were collected using a survey and analyzed via SPSS 23.0 statistical program. Factor and correlation analysis were used to analyze the data. The study findings indicated that there were significant relationships between cognitive innovativeness and quality and price consciousness in shopping styles. There were also substantial relationships between sensory innovativeness and fashion consciousness and impulsiveness in shopping styles. Accordingly, cognitive innovators consider the products’ price and quality at shopping whereas sensory innovators pay attention to the products’ trendiness and do unplanned buying.

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Consumer Innovativeness: a Literature Review

Cited by 4 publications

References 96 publications

A Conceptual Framework for Consumption Satisfaction and Continuous Acceptance of Innovative Traditional Food Products

A Conceptual Framework for Consumption Satisfaction and Continuous Acceptance of Innovative Traditional Food Products

Impact of process and outcome quality on intention for continued use of voice assistants

Tüketi̇ci̇ Yeni̇li̇kçi̇li̇ği̇ Ve Satin Alma Tarzlari Arasindaki̇ İli̇şki̇leri̇n Beli̇rlenmesi̇ Üzeri̇ne Bi̇r Araştirma

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