Abstract:Scholars have paid increasing attention to consumer happiness and sustainable consumption, but their findings have not been subject to a systematic review in a business context. We used the SPAR‐4‐SLR framework to fill this gap. Our content analysis of 36 articles allowed us to identify three principal themes—well‐being beyond consumption, the dilemma of ethical consumption, and consumers’ willingness to pay for sustainability—and pinpoint the relationship between consumer happiness and sustainable consumption… Show more
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