Consumer guilt review: A practical guide for researchers

Abstract

With an academic and professional background in Mathematics and Computer Science and with PhD in Information Systems, his current research interests focus primarily upon adoption of emerging and cutting-edge technology, e-government, mgovernment, e-commerce and m-commerce systems. His work has been published in leading academic journals including European Journal of Marketing, Information Systems Frontiers, Government Information Quarterly, Production Planning & Control, Journal of Business Research, Public Management Review and Computers in Human Behaviour. He has also presented his research in some of the prominent international conferences of information systems across the world.

Consumer guilt and green banking services

“…Considering the ready availability of green banking services in commercial banks (Dialysa, 2015), commercial banking customers in Indonesia were the target population; however, the level to which guilt leads to intention towards services in a collectivist society such as Indonesia is limited (Kayal et al., 2018). The participants were from Surabaya, Indonesia, and the neighbouring cities (Sidoarjo, Mojokerto, and Gresik).…”

“…Therefore, guilt is a type of moral emotion that addresses moral issues (Antonetti & Maklan, 2014; Liang, Hou, Jo, & Sarigöllü, 2019; Rebega, Apostol, Benga, & Miclea, 2013). In addition, guilt is a type of self‐conscious emotion, as it relates to the self‐reflection on one's own moral standards (Kayal, Rana, & Simintiras, 2018).…”

“…Currently, addressing green issues in the context of banking through guilt has not been a primary focus (Jayaratne et al., 2015; Kayal et al., 2018; Kumar & Polonsky, 2017; Rebega et al., 2013). One such limited study, Kayal et al.…”

“…One such limited study, Kayal et al. (2018), found that guilt has mainly been explored in individualistic rather than collectivist societies. Therefore, further study on guilt is crucial to advancing the understanding of that emotion, particularly in the context of green banking within a collectivist society, such as that found in Indonesia (Hofstede Insights, 2020).…”

Guilt Induced Message Elaboration and Effect on Attitude towards Value Adoption: An ANCOVA Approach

“…Subsequently studies categorized guilt and defined anticipatory guilt ( AG) as a form of guilt that precedes an action or an inaction, existential guilt is espoused from the felt differences across one's state of existence or wellbeing with others and reactive guilt as a reaction towards felt transgression of one's own behaviour (Basil et al, 2001;Cotte et al, 2005;Lwin & Phau, 2014). AG was found to be in high in cases where individuals felt an unwanted future occurrence rather than in retrospection of a past event that has already happened (Block, 2005;Kayal et al, 2018;Pounders et al, 2018). Through an exploration of recent studies, it can be asserted that in social context, existential guilt can be more effective in evoking moral responsibility through the aroused sense of empathy (Nguyen et al, 2020;Stuhler, 2018).…”