2020
DOI: 10.15408/ess.v10i1.18476
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Consumer Factors Buying Organic Products in North Sumatera

Abstract: The market condition for organic products in Sumatera Utara is still very small. This can be seen from the very few companies engaged in organic products. The market is very small due to low consumer awareness and consumer knowledge of organic products. This research was conducted to analyze the characteristics and behavior of consumers about organic products in Sumatera utara. The locations of research activities are Medan, Binjai, Deli Serdang, Serdang Bedagei and Langkat. In addition, the lack of involvemen… Show more

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Cited by 3 publications
(3 citation statements)
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“…Recently, an important topic of consumer research is the attitude of consumers towards organic products [16][17][18][19][20]. Organic products are products that are made in environmentally friendly processes.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Recently, an important topic of consumer research is the attitude of consumers towards organic products [16][17][18][19][20]. Organic products are products that are made in environmentally friendly processes.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Model fit was evaluated using χ 2 goodness of fit, the root mean square error of approximation (RMSEA), the non-normed fit index (NFI), and the comparative fit index (CFI). Acceptable fit was indicated by an RMSEA of 0.08 or below, and values above 0.90 for the NFI and CFI (Effendi and Shunhaji, 2020). The model fit was first obtained for a one-factor model, revealing poor fit: χ 2 (44, N = 501) = 404.636, p < 0.001, NFI = 0.824, CFI = 0.839, and RMSEA = 0.128 (90% confidence interval: 0.117, 0.140).…”
Section: Confirmatory Factor Analysismentioning
confidence: 99%
“…Model fit was evaluated using χ 2 goodness of fit, the root mean square error of approximation (RMSEA), the non-normed fit index (NFI), and the comparative fit index (CFI). Acceptable fit was indicated by an RMSEA of 0.08 or below, and values above 0.90 for the NFI and CFI ( Effendi and Shunhaji, 2020 ).…”
Section: Study 2: Confirmatory Analysesmentioning
confidence: 99%