Consumer evaluations of store brands: Effects of product-perceived risks

Aldousari, Abdullah A.; Yasmin, Farzana; Yajid, Mohd Shukri Ab; Ahmed, Zafar U.

doi:10.1080/15475778.2017.1302782

Cited by 8 publications

(14 citation statements)

References 48 publications

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“…Price refers to something that pays in exchange for products and services. Furthermore, packaging and price are the key factors of consumer perceptions that urge them to repurchase those carbonated and beverage products (Aldousari et al, 2017;Sabri et al, 2020). Concerning the tangible characteristics of the products, the present study concentrates on the intangible qualities of the consumers and the states of their minds, e.g.…”

Section: Introductionmentioning

confidence: 99%

Consumer quality management for beverage food products: analyzing consumer’ perceptions toward repurchase intention

Sharif

Rehman

Ahmad

et al. 2023

TQM

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PurposeThe research on consumerism has been dramatically rising in recent decades. However, in the food industry, little research has been empirically conducted in the beverage industry. This research empirically tests the consequences of consumer perceptions: perceived price (PPR), perceived quality (PQ), perceived packaging (PPG) and perceived taste (PT) on repurchase intention (RI) particularly; it unveils the consumer attributes, e.g. gender, age and ethnicity between consumer perceptions and RI of the consumers.Design/methodology/approachThe data were collected from 403 consumers of the beverage industry (e.g. Nestle, Mitchell's Fruit Farms, Murree Brewery and OMORE) in Pakistan. The researchers used online survey questionnaires followed by a cross-sectional approach because data collection physically was not possible due to COVID-19.FindingsData were analyzed by Smart partial least square structural equation modeling (PLS-SEM) 3.3.3, and the results supported the significant influence of consumer perceptions separately, e.g. PPR, PQ, PPG and PT on RI. Additionally, gender, age and ethnicity were found to have a moderating role between consumer perceptions and RI, so, the truth of having consumer attributes has been revealed.Practical implicationsThe managers of beverage industries should provide ethical and operational strategies to tackle consumer's problems based on cultural norms. Furthermore, they should make sensible measures for the quality branding of the beverage products. In this way, the consumers will have a better experience of quality, price, taste and packaging, in turn, to RI.Originality/valueThis research targeted the beverage industry that needs facts and figures based on consumer attributes, e.g. age, gender and ethnicity. This research also disclosed the behaviors of consumers according to their gender, age and area of residence.

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Section: Introductionmentioning

confidence: 99%

Consumer quality management for beverage food products: analyzing consumer’ perceptions toward repurchase intention

Sharif

Rehman

Ahmad

et al. 2023

TQM

View full text Add to dashboard Cite

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“…Pricing has served as a pull factor for PLBs over the years (Aw & Chong, 2019). Since private label brands' inception, they have been targeted by price conscious customers (Aldousari et al, 2017;Keller et al, 2022). To confirm this, one grocery retail manager stated:…”

Section: Private Label Brands Are Affordablementioning

confidence: 99%

“…Where, in some product categories, customers believe that PLBs are of similar quality and provide similar value for their purchases as national brands (De Wulf et al, 2005). In contrast, Aldousari et al (2017); Cheng et al (2007) affirmed that customers are of the view that national brands were superior to private label brands. Furthermore, customers were doubtful of the quality of private label brands (Beneke, 2010).…”

Section: Introductionmentioning

confidence: 99%

“…However, customers' perceptions surrounding private label brands were not only grounded on quality perceptions, but were also affected by other perceptual factors such as risk, social value, trust, and value for money (Kakkos et al, 2015;Konuk, 2018). In addition, customers argue their concerns on the private label brands' product line limitations (Aldousari et al, 2017). In this way, perceiving national brands to be reliable, as they are present in all product lines.…”

Section: Introductionmentioning

confidence: 99%

“…In understanding the perceptions surrounding PLBs, at the same time, it is worthy for grocery retail managers to understand the actual reasons for private label brands' purchases. In uncovering purchase reasons, customers decide on private label brands due to price consciousness (Aldousari et al, 2017;Chikhalkar & Chaudhuri, 2016;Thanasuta, 2015). In support, Mostafa and Elseidi (2018) affirm that lower pricing plays a significant role in the purchase of PLBs.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Exploring the Perceptions of Grocery Retail Managers on Private Label Brands in South Africa

Ndlovu

Heeralal

2023

Acad. J. Interdiscip. Stud.

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The phenomenon of private label brands has been widely studied from various contexts, with South Africa as no exception. The pervading economic climate across the globe, as a consequence of the Covid 19 pandemic, has brought the study of private label brands to the fore. Private label brands (PLBs) are considered a cheaper alternative with comparable levels of quality to manufacturer products, which creates a value proposition for consumers (Cuneo et al., 2019). Notwithstanding the plethora of research in this field, these studies are pointed towards customer perceptions and purchase behaviours for private label brand products rather than the perceptions of grocery store retailers. This paper explored the perceptions of grocery retail managers concerning private label brands (PLBs) by delving into the views of these managers concerning the reasoning behind consumer purchase behaviour when it comes to these private label products. The study’s main finding was that grocery retail managers believe that customers primarily purchase private label brands due to the trust that they display towards a grocery retailer rather than the emphasis placed on the pricing or quality of these products. Moreover, the confidence exhibited by customers extends towards repeat purchases of private label brands as the products match or exceed expectations, which further encourages the faith they have in these brands. These findings indicate that grocery retailers opine that customers’ view private label brands positively. We recommend that grocery retailers invest more in the awareness of private label brands (PLBs), thereby creating more knowledge of private label products. Customers are more educated in this respect and can draw better conclusions between the cost/quality dichotomy that has always plagued the adoption rate of these products within a South African and African context. Received: 5 August 2022 / Accepted: 11 December 2022 / Published: 5 January 2023

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Product Strategy for Store Branding

Huo

2021

Advances in Theory and Practice in Store Brand Operations

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Consumer evaluations of store brands: Effects of product-perceived risks

Cited by 8 publications

References 48 publications

Consumer quality management for beverage food products: analyzing consumer’ perceptions toward repurchase intention

Consumer quality management for beverage food products: analyzing consumer’ perceptions toward repurchase intention

Exploring the Perceptions of Grocery Retail Managers on Private Label Brands in South Africa

Product Strategy for Store Branding

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