Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale

Joo, Soyoung; Miller, Elizabeth G.; Fink, Janet

doi:10.1016/j.jbusres.2019.01.060

Cited by 123 publications

(170 citation statements)

References 56 publications

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“…In a small number of previous studies, researchers agree that CSR authenticity can affect consumers' trust, purchase intention and brand attitude [10,33,42]. However, current studies lack a comprehensive and systematic observation of how CSR authenticity is formed [15].…”

Section: Consumer Perceived Corporate Social Responsibility Authenticmentioning

confidence: 99%

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The Formation Mechanism of Consumer Perceived Corporate Social Responsibility Authenticity: An Empirical Study of Chinese Consumers

Jiang

Zhuang

et al. 2020

Sustainability

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Consumer Perceived Corporate Social Responsibility Authenticity (CPCSRA) belongs to the field of micro Corporate Social Responsibility (CSR) research. In general, understanding the formation mechanism of CPCSRA could make it better able to play its role in several ways. Firstly, most previous studies do not empirically consider a key factor, i.e., the consumer perceived senior managers’ involvement. We add this key factor into the independent variables of our formation mechanism. Secondly, most previous empirical research studies the relevant factors of consumer perceived CSR commitment as a whole. We study these relevant factors separately instead. Thirdly, we simultaneously choose the consumer perceived strategy-driven motive and consumer perceived value-driven motive as the mediating variables of our formation mechanism. Based on the above innovations, we comprehensively and systematically study the formation mechanism of CPCSRA. We use structural equation modeling to study the formation mechanism. For the convenience of data collection, our data are all from Chinese consumers. The study results show that three independent variables can directly affect CPCSRA. The three independent variables are consumer perceived level of invested resources, consumer perceived CSR efforts matching company and consumer perceived senior managers’ involvement. Consumer perceived senior managers’ involvement has the greatest effect. The two variables consumer perceived strategy-driven motive and consumer perceived value-driven motive play partial mediating effects on the relationship between independent variables and CPCSRA. Based on our empirical research, we put forward some feasible suggestions for company managers to increase company sustainability in market competition by promoting the formation of CPCSRA.

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Section: Consumer Perceived Corporate Social Responsibility Authenticmentioning

confidence: 99%

“…[13,14]. The key to companies' success in competition and sustainable development lies partly in consumer perceived CSR authenticity [10,15]. Thus, Consumer Perceived Corporate Social Responsibility Authenticity (CPCSRA) is an important research topic [16,17].…”

Section: Introductionmentioning

confidence: 99%

The Formation Mechanism of Consumer Perceived Corporate Social Responsibility Authenticity: An Empirical Study of Chinese Consumers

Jiang

Zhuang

et al. 2020

Sustainability

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“…According to Torelli et al (2012), "consumer perceptions of CSR of brands affect their willingness to buy certain brands which, in turn, affects firms' decisions to invest in CSR" [3] (p. 1366). Corporate social responsibility has been defined as "an organization's endeavours and standing in regard to its societal or stakeholder obligations to increase its positive impact and minimize its negative impact on society" (Brown & Dacin, 1997, in [35]). According to Bednárová et al [36], the essence of CSR is to find and continually maintain a balance between a company's economic efficiency, social engagement, and environmental responsibility.…”

Section: Luxury Brands and Their Pro-environmental And Pro-social Behmentioning

confidence: 99%

“…An interesting look at CSR activities has been offered by Joo, Miller, and Fink [35], who investigated the influence on consumer perceptions of the authenticity of the CSR activities done by organizations. They examined seven dimensions of CSR authenticity: (1) community link (the degree to which stakeholders perceive CSR initiatives to be connected to their communities), (2) reliability (the degree to which stakeholders perceive that the CSR program actually does what it promises to do), (3) congruence (the degree to which stakeholders perceive an alignment between an organization's CSR efforts and the vital core of its own business), (4) commitment (the degree to which stakeholders perceive the organization as dedicated or steadfast in its CSR initiatives, as opposed to adjusting initiatives to meet current trends), (5) benevolence (the degree to which stakeholders perceive CSR initiatives as altruistic), (6) transparency (the degree to which stakeholders perceive CSR decisions, practices, outcomes, and so on to be open and available to public evaluation), and (7) broad impact (the degree to which the initiative benefits numerous recipients).…”

Section: Luxury Brands and Their Pro-environmental And Pro-social Behmentioning

confidence: 99%

Luxury Products and Sustainability Issues from the Perspective of Young Italian Consumers

et al. 2019

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The aim of this study is to understand the actual preferences, behaviors, and purchasing decisions of young consumers in the context of sustainability, with an emphasis on luxury products. The primary objective of the research is to determine the impact of ‘sustainable tendencies’ on stimulating the purchase of luxury goods by the Italian Generation Z and Generation Y populations. In addition to examining the intergenerational differences in perception of corporate social responsibility (CSR) and sustainable marketing, the study is aimed at investigating the potential intersection of the consumption of luxury products and the consumption of slow fashion. In particular, through an empirical analysis carried out on a sample of 1314 young consumers in Italy (representing the two generational cohorts), this research provides interesting results which demonstrate the importance of adopting differentiated CSR strategies which are attentive to sustainability based on the demographic characteristics of young consumers of luxury brands. Structural equation modeling is used to analyze and understand the structural relationships between variables. This study thus helps to fill the knowledge gap about the consumption orientation of the younger generations. The results of this study contribute to a growing body of literature on luxury brands and sustainability issues in marketing.

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“…First, the relation between CSR and CFP is an important topic in social accounting research (Chung and Cho 2018). Prior research does not differentiate the effect of CSR on CFP for ethical and economic CSR firms (e.g., Waddock & Graves 1997;McWilliams & Siegel 2000) and the few studies that do distinguish the two are largely conceptual or qualitative in nature (e.g., Beckman et al 2009;Joo, Miller, & Fink 2019). We exploit the financial crisis surrounding 2008 to conduct a quasiexperiment and empirically show that the effect of CSR on CFP is more positive for ethical CSR firms than for economic CSR firms which highlights the importance of differentiating the motivation of CSR engagement in CSR research.…”

Section: Introductionmentioning

confidence: 99%

Does Ethically-motivated Corporate Social Responsibility Lead to Superior Corporate Financial Performance?

Hyun¹

2020

Preprint

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Prior research on the relation between corporate social responsibility (CSR) and corporate financial performance (CFP) does not differentiate ethically-motivated and economicallymotivated CSR though qualitative studies suggest that the two may have distinct impact on CFP. Using the financial crisis as a unique identification strategy, this study performs a difference-indifferences analysis to empirically document that ethical CSR firms financially outperform economic CSR firms by 1.4 percentage point and 4.8 percentage point measured by the changes in returns on assets and returns on equity from the pre-crisis to the post-crisis period, respectively. The effect is more pronounced in the employee relations dimension and increasing CSR strengths is more effective than decreasing CSR concerns. The results suggest that the impact of ethicallymotivated CSR on CFP is more positive than that of economically-motivated CSR, which extends the literature on the impact of CSR on CFP and bridges the gap between ethically-motivated CSR and CFP.

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Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale

Cited by 123 publications

References 56 publications

The Formation Mechanism of Consumer Perceived Corporate Social Responsibility Authenticity: An Empirical Study of Chinese Consumers

The Formation Mechanism of Consumer Perceived Corporate Social Responsibility Authenticity: An Empirical Study of Chinese Consumers

Luxury Products and Sustainability Issues from the Perspective of Young Italian Consumers

Does Ethically-motivated Corporate Social Responsibility Lead to Superior Corporate Financial Performance?

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