Consumer engagement in value co-creation within virtual video game communities

Afi, Fouad El; Ouiddad, Smail

doi:10.2478/mmcks-2021-0022

Cited by 4 publications

(1 citation statement)

References 74 publications

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“…According to research, games are the most frequently co-created product with the customer, which is due to the specific nature of these products and their environment (El Afi and Smail, 2021;Hussain et al, 2023). According to Elizabeth (Sanders, 2002) product testing is mainly related to the user experience and their attitudes which are revealed, among other things, by what people say or do.…”

Section: Product Co-creationmentioning

confidence: 99%

Customers' Emotions and Openness to Product Co-Creation: An Empirical Analysis Based on EEG Data

Biercewicz,

Wiscicka-Fernando

2023

ERSJ

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Purpose:The aim of this paper is to identify the emotions and engagement of customers versus their openness to product co-creation. The research was conducted among users of a computer game. Design/Methodology/Approach:The study used high-tech methods EEG (electroencephalography) and a virtual environment, as well as a questionnaire. The research aims to investigate the customer emotions of the players -their engagement in testing the product and their openness to product co-creation. Findings: The authors identified two groups of customers and proposed a simplified condition for testing openness to product co-creation. The study's sample size was small and may not represent the entire population. Only one game-type product was examined. Practical implications: The study's findings have practical implications for practitioners in product co-creation, product development, and creating a relationship with customers. For example, the simplified condition can be used for the development of the customer group which is open to co-create the product. Originality value:The research provided insights into the relationship between emotions and player engagement during the game and the determination of openness to product cocreation with the customer.

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Section: Product Co-creationmentioning

confidence: 99%

Customers' Emotions and Openness to Product Co-Creation: An Empirical Analysis Based on EEG Data

Biercewicz,

Wiscicka-Fernando

2023

ERSJ

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Consumer engagement behavior in the value co-creation process of healthcare services: a scoping review

Jiang

Zhou

et al. 2023

AJIM

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PurposeThe purpose of this review is to provide a conceptual framework of consumer engagement behavior in the value co-creation process of healthcare services, and further understand the current knowledge maps and advances.Design/methodology/approachSpecifically, the scoping review methodology is used to synthesize the extant findings. The authors first develop the inclusion/exclusion criteria to evaluate the source material for the review; then, the authors further conduct the literature refinement to select the final data sample. As such, the authors extract and analyze the information derived from these articles.FindingsThe authors found most related studies focus on exploring patients' engagement behavior in the value co-creation process, especially those with chronic disease; the findings also reveal that consumers are most likely to engage in the value co-creation process of healthcare services by seeking or sharing health information; also, consumers engagement behavior is mainly driven by individual, interactive, and technological factors; moreover, consumer engagement in the value co-creation of healthcare services are more likely to achieve positive health and behavioral outcomes.Originality/valueThe role of consumers has gradually shifted from that of passive recipients to that of active participants in the healthcare value co-creation process. Consumer engagement behavior is the key premise for the realization of healthcare value co-creation, and it has received increasing attention both academically and practically. By unearthing the conceptual framework of consumer engagement behavior in the value co-creation process of healthcare services, this study provides a systematic understanding and serves as a useful resource for future research and practice.

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Peculiarities of managing gaming communities on the example of Minecraft clans

Krupskyi,

Stasiuk,

Levenets

2023

105

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The paper analyses in depth and highlights not only the peculiarities of managing gaming communities in Minecraft, but also their strategies in the face of constant competition. The authors describe in detail the methods used by these communities to achieve their goals in the virtual environment, taking into account the needs and differences of this type of collective structures. Special focus is directed towards examining how new members interact and the impact they have on the management dynamics within the clan. Highlighting the benefits that a player receives when joining a clan is an important part of the analysis, which opens up new approaches to understanding the motivation of players in choosing certain gaming groups. Not only the effectiveness of player management is investigated, but also the ways in which server administrators facilitate this interaction and generate revenue. The authors reveal specific examples of gaming features that server owners use for commercial purposes, as well as consider strategies for forming clans and their potential sizes. The approach to defining the roles of players in gaming communities is considered to be innovative, enriching the understanding of their functions and contributing to deepening the analysis in this area. This work is currently relevant in the context of the expansion of gaming culture, as it brings to the fore key aspects of gaming communities and can serve as a valuable source of information for players, game team leaders, server administrators, and researchers studying this unique field.

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Consumer engagement in value co-creation within virtual video game communities

Cited by 4 publications

References 74 publications

Customers' Emotions and Openness to Product Co-Creation: An Empirical Analysis Based on EEG Data

Customers' Emotions and Openness to Product Co-Creation: An Empirical Analysis Based on EEG Data

Consumer engagement behavior in the value co-creation process of healthcare services: a scoping review

Peculiarities of managing gaming communities on the example of Minecraft clans

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